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Sony BRAVIA XR8B 77" OLED TV vs Sony BRAVIA 8 II 65-inch OLED TV

Both are Sony OLEDs with 120 Hz panels, Google TV and four HDMI ports, so the real split is panel tech and size. The 77-inch XR8B gives you a much bigger picture for a large room, while the 65-inch BRAVIA 8 II uses a QD-OLED panel with Sony's highest OLED brightness, wider color volume and Acoustic Surface Audio+ that vibrates the screen itself. Owners rate the XR8B well but not spectacularly, and reviewers consistently praise QD-OLED sets like the BRAVIA 8 II for punchier highlights and richer color in bright rooms. Buy the bigger XR8B if distance and wall space allow; step to the BRAVIA 8 II if you sit closer and want the better panel.

  • Choose the Sony 77-inch XR8B if you sit far enough back that a 65-inch screen feels small and you want the biggest OLED picture for a wide seating area.
  • Choose the Sony 65-inch BRAVIA 8 II if you sit within roughly 8 to 10 feet and want the brighter QD-OLED panel, wider colors and screen-based sound.

Prices

  • Sony BRAVIA XR8B 77" OLED TV: $1,998.00 at B&H Photo-Video-Audio (last seen Nov 9)
  • Sony BRAVIA 8 II 65-inch OLED TV: $2,310.00 at Baillio's (last seen Nov 10)
  • Difference: the Sony BRAVIA XR8B 77" OLED TV is $312.00 cheaper than the Sony BRAVIA 8 II 65-inch OLED TV at the latest prices (Nov 9 and Nov 10)
Sony
Sony 77” class BRAVIA XR8B OLED 4K HDR Smart Google TV K-77XR8B, 2025 Model

Sony BRAVIA XR8B 77" OLED TV

Sony 77” class BRAVIA XR8B OLED 4K HDR Smart Google TV K-77XR8B, 2025 Model

4.4(135 ratings)
$1,998.00at B&H Photo-Video-AudioChecked Nov 9
See all prices and details
Visit B&H Photo-Video-Audio
Pros
  • Big 77-inch OLED canvas for a large room
  • Deep blacks and wide viewing angles typical of OLED
  • Four HDMI inputs and 120 Hz for consoles
  • Google TV with Google Assistant and Apple HomeKit
Cons
  • Standard OLED panel is dimmer than QD-OLED in bright rooms
  • No Dolby Vision listed in the specs
  • Large footprint demands wall space and a sturdy stand
  • Owner rating is solid but not top-tier
Sony
Sony 65-inch BRAVIA 8 II OLED 4K Smart TV

Sony BRAVIA 8 II 65-inch OLED TV

Sony 65-inch BRAVIA 8 II OLED 4K Smart TV

$2,310.00at Baillio'sChecked Nov 10
See all prices and details
Visit Baillio's
Pros
  • QD-OLED panel with Sony's highest OLED brightness
  • Dolby Vision, IMAX Enhanced and DTS:X support
  • Acoustic Surface Audio+ makes sound come from the picture
  • Studio-calibrated modes for Netflix, Prime Video and Sony Pictures Core
Cons
  • 65 inches is noticeably smaller at long viewing distances
  • QD-OLED can show slight color fringing on text up close
  • Table stand ships separate and needs assembly
  • Fewer assistant integrations listed than some rivals

What separates them

Sony BRAVIA XR8B 77" OLED TVSony BRAVIA 8 II 65-inch OLED TV
Screen size77 inches65 inches
Panel technologyOLED (WOLED)QD-OLED with Quantum Dot layer
Peak brightnessStandard OLED brightnessSony's highest OLED brightness
Color volumeGood OLED colorXR Triluminos Max, billions of colors
Audio5-speaker Dolby Atmos setupAcoustic Surface Audio+ with Voice Zoom 3
HDR formatsHDR10 with Auto HDR Tone MappingDolby Vision, HDR10, IMAX Enhanced, DTS:X
Smart platformGoogle TV with Google Assistant and Apple HomeKitGoogle TV with Gemini, Google Assistant, Alexa and Siri/AirPlay
FootprintLarge set, needs a wide wall or stand56.9 in wide, 50.5 lb, easier to place

Price history

$2,498.00$1,749.99
Nov 3Nov 10
  • Sony BRAVIA XR8B 77" OLED TV: lowest $1,749.99 on Nov 7 at Walmart; $1,998.00 on Nov 10.
  • Sony BRAVIA 8 II 65-inch OLED TV: lowest $2,310.00 on Nov 10 at Baillio's.

Prices at every store

Sony BRAVIA XR8B 77" OLED TV

  • B&H Photo-Video-AudioNew

    In stock

    $1,998.00Free shippingChecked Nov 9
    Visit B&H Photo-Video-Audio
  • Best BuyNew

    In stock

    $1,999.99Free shippingChecked Nov 9
    Visit Best Buy
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $1,998.00Free shippingChecked Nov 9
    Visit Amazon
  • Best BuyNew

    Availability unknown

    $1,999.99Free shippingChecked Nov 9
    Visit Best Buy

Also available at

  • WalmartCheck price at Walmart

Store links may earn us a commission. Some prices via Klarna.

All 5 stores and price history →

Sony BRAVIA 8 II 65-inch OLED TV

  • WalmartNew

    In stockSold by Video & Audio Center

    $2,498.00Free shippingChecked Nov 10
    Visit Walmart
  • Best BuyNew

    In stock

    $2,498.00Free shippingChecked Nov 10
    Visit Best Buy
  • Baillio'sNew

    Availability unknown

    $2,310.00Checked Nov 10
    Visit Baillio's
  • Macy'sNew

    Availability unknown

    $2,498.00Checked Nov 10
    Visit Macy's

Also available at

  • eBayCheck price at eBay
  • SONYCheck price at SONY
  • NeweggCheck price at Newegg

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All 13 stores and price history →

Specs compared

SpecSony BRAVIA XR8B 77" OLED TVSony BRAVIA 8 II 65-inch OLED TV
screen_size77 in65 inches
colorBlackBlack
Resolution4K UHD3840 x 2160
Refresh rate120 Hz120 Hz
HDMI Ports4 ports4 HDMI ports
CEC EnabledYes, BRAVIA Sync FunctionYes
Display TypeOLEDOLED
HDTV Format4K UHD4K
DisplayOLED—
BrandSony—
Television typeOLED TVs—
Smart techY—
Show all 40 specsShow fewer specs
SpecSony BRAVIA XR8B 77" OLED TVSony BRAVIA 8 II 65-inch OLED TV
StreamersNetflix—
PlatformGoogle TV—
Virtual asst.Apple HomeKit, Google Assistant—
HDMI number4—
Mount typeWall Mount—
High dynamic range formatHDR10, Auto HDR Tone Mapping—
Sound technologyDolby Atmos—
Color categoryBlack—
ManufacturerSony—
Video streaming quality

What reviewers say

Sony BRAVIA XR8B 77" OLED TV

  • 4.4 / 5135 ratings

Rated 4.4 out of 5 from 135 ratings, the XR8B draws praise for its OLED picture and Google TV interface. Buyers mostly flag brightness and price as the sticking points.

What people mention
  • Picture qualityPraisedOwners describe deep blacks, vivid color and crisp 4K detail.
  • BrightnessCriticisedSome say the panel struggles in bright, sunlit rooms.
  • SetupPraisedBuyers report quick setup and a smooth Google TV experience.
  • SoundPraisedThe built-in speakers with Dolby Atmos are called good enough without a soundbar.

Sony BRAVIA 8 II 65-inch OLED TV

Owners of Sony OLED sets generally praise the picture, contrast and gaming features, while flagging brightness limits in bright rooms and the cost.

What people mention
  • Picture qualityPraisedOwners say OLED contrast and color accuracy make movies and games look excellent.
  • BrightnessMixedViewers find it bright enough in dark rooms but dimmer than top LED sets in daylight.
  • GamingPraisedThe 120 Hz panel and low input lag are well received by console players.
  • Burn-inCriticisedSome owners worry about image retention from static logos and news tickers.

Questions and answers

Which is better for a bright living room?
The BRAVIA 8 II. Its QD-OLED panel reaches higher brightness and holds color better in daylight, while the XR8B's standard OLED panel is more prone to washed-out highlights in a sunlit room.
Is the 77-inch XR8B worth stepping up to over the 65-inch?
Only if size matters more than panel quality. The XR8B wins on immersion for a big room; the BRAVIA 8 II wins on brightness, color and sound from the screen.
Which lasts longer?
Both are OLED and carry similar long-term risks, mainly image retention from static logos and news tickers. Neither has a clear durability edge; vary content and enable screen-shift and logo dimming on either.
Which is better for gaming?
They are close. Both do 4K at 120 Hz with four HDMI ports; the BRAVIA 8 II's brighter QD-OLED panel gives more pop in HDR games, while the XR8B's larger screen suits split-screen play.
Do both run Google TV?
Yes. Both use Google TV with Google Assistant, and both support casting. The BRAVIA 8 II adds Gemini, Amazon Alexa and Apple AirPlay support.
How far should I sit from each?
About 9 to 13 feet suits the 77-inch XR8B for mixed viewing, and about 7 to 10 feet suits the 65-inch BRAVIA 8 II. Sitting closer than that makes the smaller set look sharper per inch.

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HDR
—
Number of speakers5—
Input/output typeWireless—
Inputs & outputsInputs - USB, RJ-45 & Outputs - HDMI—
Input/output quantity4—
Accessories includedRemote Control—
Recommended locationIndoor—
Screen Resolution3840x2160 (4K Ultra HD)—
BluetoothYes—
Release Year2025—
Wi-FiYes—
Network FunctionalitySmart TV, Google Assistant—
Smart TVYes—
Internet Streaming ServicesYouTube, Apple TV, Bravia Core, Crunchyroll, Di…—
Network ConnectivityWi-Fi, Bluetooth, LAN—
Video InterfaceHDMI, USB—
Backlight TechnologyOLED—
Display HighlightsHDR, High brightness—
Display Aspect Ratio16:9—