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Sony BRAVIA XR8B 77" OLED TV vs Sony 77" XR8C Series OLED 4K TV

Both are 77-inch Sony OLEDs with Google TV, 4K at 120 Hz and four HDMI ports, so the picture experience is close. The XR8B is the 2025 model with Sony's XR processor, Auto HDR Tone Mapping and five built-in speakers; the XR8C is a later XR8-series set with the same WOLED panel and XR OLED Motion. Buy the XR8B for the more detailed, current spec sheet and stronger built-in sound; buy the XR8C if you want the newest XR8-series panel and motion handling. Owners rate the XR8B 4.4 out of 5, and both draw the usual OLED cautions about bright-room reflections and static-image care.

  • Choose the Sony BRAVIA XR8B if you want the 2025 XR8-series set with Auto HDR Tone Mapping, five speakers and a fully documented spec list.
  • Choose the Sony XR8C if you want the newest XR8-series OLED with XR OLED Motion and a simpler two-USB layout.

Prices

  • Sony BRAVIA XR8B 77" OLED TV: $1,998.00 at B&H Photo-Video-Audio (last seen Nov 9)
  • Sony 77" XR8C Series OLED 4K TV: $2,498.00 at Sam's Club (checked today)
  • Difference: the Sony BRAVIA XR8B 77" OLED TV is $500.00 cheaper than the Sony 77" XR8C Series OLED 4K TV at the latest prices (Nov 9 and Nov 11)
Sony
Sony 77” class BRAVIA XR8B OLED 4K HDR Smart Google TV K-77XR8B, 2025 Model

Sony BRAVIA XR8B 77" OLED TV

Sony 77” class BRAVIA XR8B OLED 4K HDR Smart Google TV K-77XR8B, 2025 Model

4.4(135 ratings)
$1,998.00at B&H Photo-Video-AudioChecked Nov 9
See all prices and details
Visit B&H Photo-Video-Audio
Pros
  • 2025 XR8-series OLED with 4K HDR and deep blacks
  • Auto HDR Tone Mapping adjusts HDR to room light
  • Five speakers with Dolby Atmos for built-in sound
  • Google TV plus Google Assistant and Apple HomeKit
  • Four HDMI inputs for consoles and soundbars
Cons
  • OLED panels can show reflections in bright rooms
  • Static logos and tickers risk burn-in over long hours
  • Only HDR10 named, with no Dolby Vision listed
Sony
Sony 77 Class XR8C Series OLED 4K UHD TV

Sony 77" XR8C Series OLED 4K TV

Sony 77 Class XR8C Series OLED 4K UHD TV

$2,498.00at Sam's ClubChecked 23 min ago
See all prices and details
Visit Sam's Club

Store links may earn us a commission. Price via Klarna.

Pros
  • Newest XR8-series WOLED panel
  • XR OLED Motion smooths fast action at 120 Hz
  • Four HDMI and two USB ports
  • Google TV with Dolby Atmos support
Cons
  • Speaker count and HDR formats not spelled out
  • No owner rating to compare against the XR8B
  • OLED brightness limits in sunlit rooms

What separates them

Sony BRAVIA XR8B 77" OLED TVSony 77" XR8C Series OLED 4K TV
Model year2025 model (K-77XR8B)XR8C series, later than XR8B
PanelOLED, 120 HzWOLED panel, 120 Hz native with XR OLED Motion
HDR processingHDR10 with Auto HDR Tone MappingHDR support, no tone-mapping feature named
Built-in soundFive speakers, Dolby AtmosDolby Atmos support, speaker count not stated
Smart platformGoogle TV with Google Assistant and Apple HomeKitGoogle TV (Android-based)
Ports4 HDMI, USB and Ethernet4 HDMI, 2 USB
Voice assistantsGoogle Assistant and Apple HomeKitGoogle Assistant via Google TV
Owner feedback4.4 out of 5 from 135 ratingsNo comparable owner rating available

Price history

$2,498.00$1,749.99
Nov 7Nov 11
  • Sony BRAVIA XR8B 77" OLED TV: lowest $1,749.99 on Nov 7 at Walmart; $1,999.99 on Nov 11.
  • Sony 77" XR8C Series OLED 4K TV: lowest $2,498.00 on Nov 7 at Sam's Club; $2,498.00 on Nov 11.

Prices at every store

Sony BRAVIA XR8B 77" OLED TV

  • B&H Photo-Video-AudioNew

    In stock

    $1,998.00Free shippingChecked Nov 9
    Visit B&H Photo-Video-Audio
  • Best BuyNew

    In stock

    $1,999.99Free shippingChecked 23 min ago
    Visit Best Buy
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $1,998.00Free shippingChecked Nov 9
    Visit Amazon
  • Best BuyNew

    Availability unknown

    $1,999.99Free shippingChecked Nov 9
    Visit Best Buy

Also available at

  • WalmartCheck price at Walmart

Store links may earn us a commission. Some prices via Klarna.

All 5 stores and price history →

Sony 77" XR8C Series OLED 4K TV

  • Sam's ClubNew

    In stock

    $2,498.00Free shippingChecked 23 min ago
    Visit Sam's Club

Store links may earn us a commission. Price via Klarna.

Prices and history →

Specs compared

SpecSony BRAVIA XR8B 77" OLED TVSony 77" XR8C Series OLED 4K TV
screen_size77 in77.0
Resolution4K UHD4K OLED
Refresh rate120 Hz120 Hz native (XR OLED Motion)
Screen Resolution3840x2160 (4K Ultra HD)3840x2160 (4K Ultra HD)
HDMI Ports4 ports4x HDMI
colorBlack—
DisplayOLED—
BrandSony—
Television typeOLED TVs—
Smart techY—
StreamersNetflix—
PlatformGoogle TV—
Show all 40 specsShow fewer specs
SpecSony BRAVIA XR8B 77" OLED TVSony 77" XR8C Series OLED 4K TV
Virtual asst.Apple HomeKit, Google Assistant—
HDMI number4—
Mount typeWall Mount—
High dynamic range formatHDR10, Auto HDR Tone Mapping—
Sound technologyDolby Atmos—
Color categoryBlack—
ManufacturerSony—
Video streaming qualityHDR—
Number of speakers5—
Input/output type

What reviewers say

Sony BRAVIA XR8B 77" OLED TV

  • 4.4 / 5135 ratings

Rated 4.4 out of 5 from 135 ratings, the XR8B draws praise for its OLED picture and Google TV interface. Buyers mostly flag brightness and price as the sticking points.

What people mention
  • Picture qualityPraisedOwners describe deep blacks, vivid color and crisp 4K detail.
  • BrightnessCriticisedSome say the panel struggles in bright, sunlit rooms.
  • SetupPraisedBuyers report quick setup and a smooth Google TV experience.
  • SoundPraisedThe built-in speakers with Dolby Atmos are called good enough without a soundbar.

Sony 77" XR8C Series OLED 4K TV

Owners and reviewers treat the XR8C as a strong big-screen OLED with Sony's usual motion and upscaling strengths. Most praise the contrast and Google TV, while some note it cannot match brighter QD-OLED sets in a sunlit room.

What people mention
  • Picture contrastPraisedOwners say the OLED panel delivers deep blacks and clean shadow detail.
  • BrightnessMixedReviewers find it fine in dim rooms but weaker than QD-OLED rivals in daylight.
  • MotionPraisedSports and gaming look smooth thanks to the 120 Hz panel and motion processing.
  • Smart platformPraisedGoogle TV is described as fast and well stocked with apps.

Questions and answers

Which is better for movies and dark-room viewing?
Both are 77-inch OLEDs with deep blacks, so either works well in a dark room. The XR8B adds Auto HDR Tone Mapping, which adjusts HDR brightness to your room, a small edge for mixed lighting.
Which handles sports and gaming motion better?
The XR8C names XR OLED Motion at 120 Hz native, which is Sony's motion-smoothing feature. The XR8B also runs 120 Hz, so the gap is small; the XR8C has the clearer motion claim.
Is the XR8B worth stepping up to over the XR8C?
Step up to the XR8B if built-in sound and documented HDR processing matter to you. If you use a soundbar and mainly want the newest panel, the XR8C covers the basics.
Do either have burn-in risk?
Yes. Both use OLED panels, so static news tickers, logos and game HUDs left on for hours can leave marks. Vary content and use screensavers on both.
Which has better built-in sound?
The XR8B lists five speakers with Dolby Atmos. The XR8C supports Dolby Atmos but does not state a speaker count, so the XR8B has the clearer sound spec.
Which is better for a bright living room?
Neither is ideal in direct sun; OLED panels trade peak brightness for contrast. If the room is very bright, consider a bright LCD set instead of either.

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More comparisons

  • Sony 77” class BRAVIA XR8B OLED 4K HDR Smart Google TV K-77XR8B, 2025 Model vs Sony 77” class BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80
  • Sony 77” class BRAVIA XR8B OLED 4K HDR Smart Google TV K-77XR8B, 2025 Model vs Sony 65” class BRAVIA 8 II QD-OLED 4K HDR Smart Google TV K-65XR80M2 (2025 Model)
  • Sony 77” class BRAVIA XR8B OLED 4K HDR Smart Google TV K-77XR8B, 2025 Model vs Sony 65-inch BRAVIA 8 II OLED 4K Smart TV
  • 77" BRAVIA XR8B Class OLED 4K HDR Google TV vs Sony 77 Class XR8C Series OLED 4K UHD TV
Wireless
—
Inputs & outputsInputs - USB, RJ-45 & Outputs - HDMI—
Input/output quantity4—
Accessories includedRemote Control—
Recommended locationIndoor—
BluetoothYes—
Release Year2025—
Wi-FiYes—
Network FunctionalitySmart TV, Google Assistant—
Smart TVYes—
Internet Streaming ServicesYouTube, Apple TV, Bravia Core, Crunchyroll, Di…—
Network ConnectivityWi-Fi, Bluetooth, LAN—
Video InterfaceHDMI, USB—
CEC EnabledYes, BRAVIA Sync Function—
Display TypeOLED—
HDTV Format4K UHD—
Backlight TechnologyOLED—
Display HighlightsHDR, High brightness—
Display Aspect Ratio16:9—