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Sony Bravia XR8B K-55XR8B OLED TV vs Sony BRAVIA 7

Buy the Bravia XR8B if you want the best picture: OLED gives true blacks, near-infinite contrast and sound that comes from the screen, and it is the better pick for dark rooms and movie nights. Buy the BRAVIA 7 if you want a brighter LED set, a wider choice of sizes up to 85 inches, or you sit in a bright room where OLED reflections hurt. The XR8B is a 55-inch set only; the BRAVIA 7 comes in 55, 65, 75 and 85 inches, so compare prices at the size you need before deciding.

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Sony
Sony Bravia XR8B K-55XR8B OLED TV

Sony Bravia XR8B K-55XR8B OLED TV

4.4· 135 ratings

Choose the Bravia XR8B if you watch in a dim room, care most about black levels and contrast, and 55 inches is the right size for your space.

Pros
  • OLED blacks and infinite contrast
  • Sound comes from the screen and tracks the action
  • Light for its size at 37.7 lb without stand
  • Four HDMI ports and 120 Hz VRR for consoles
Cons
  • Only one size: 55 inches
  • Lower peak brightness than LED, and reflections are visible
  • OLED panels carry long-term burn-in risk with static content
Sony
Sony BRAVIA 7

What separates them

Sony Bravia XR8B K-55XR8B OLED TVSony BRAVIA 7
Panel technologyOLED, self-lit pixels with infinite contrastLED backlight with local dimming
Screen sizes55 in only55, 65, 75 and 85 in
Brightness and reflectionsBright sources reflect without much diffusion; OLED peaks lowerLED typically goes brighter, better for sunny rooms
SoundSound-from-screen, audio follows the actionReviewers call sound good but not the best
Gaming features120 Hz, VRR, 4 HDMI ports, 32 GB storage120 Hz, HDMI 2.1, VRR, ALLM
Smart assistantsGoogle TV with Google Assistant built inGoogle Assistant, Amazon Alexa and Siri support
Weight (55 in)37.7 lb without stand

Price history

  • Sony Bravia XR8B K-55XR8B OLED TV: lowest $1,398.00 on Oct 30 at Amazon.
  • Sony BRAVIA 7: lowest $1,098.00 on Oct 30 at Beachcamera.

Prices at every store

Sony Bravia XR8B K-55XR8B OLED TV

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  • AmazonCheck price at Amazon
Prices and history →

Sony BRAVIA 7

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Specs compared

SpecSony Bravia XR8B K-55XR8B OLED TVSony BRAVIA 7
screen_size55 in55 inches, 65 inches, 75 inches, 85 inches
colorBlackBlack
Resolution3840 x 21603840 x 2160
Refresh rate120 Hz120 Hz
Display TypeOLEDLED
HDTV Format4K UHD4K
Panel technologyOLED—
Weight without stand37.7 lb (17.1 kg)—
Weight with stand39.7 lb (18 kg)—
VESA hole pitch11 7/8 x 11 7/8 in (300 x 300 mm)—

What reviewers say

Sony Bravia XR8B K-55XR8B OLED TV

Rated 4.4 out of 5 from 135 ratings. Owners tend to praise the picture and the sound-from-screen effect; the common complaints are reflections in bright rooms and peak brightness.

Pros
  • Deep blacks and strong contrast
  • Sound that seems to come from the picture
  • Clean, slim design
  • Smooth motion for sports and games
Cons
  • Screen reflects lamps and windows
  • Not bright enough for a sunlit room
  • Built-in audio is thin on bass

Sony BRAVIA 7

Reviewers consistently rate the picture quality highly, calling it excellent or astounding with accurate, balanced color. Setup splits opinion: most find it easy for a smart TV, but one non-tech-savvy owner struggled without instructions. Sound gets a solid but not top marks.

Pros

Questions and answers

Which has the better picture, OLED or LED?
The XR8B's OLED panel wins on contrast and black levels, which matters most in a dark room. The BRAVIA 7 is brighter, so it holds up better in a sunlit room.
Can I get the XR8B in a size bigger than 55 inches?
No. The XR8B is a 55-inch set. If you want 65, 75 or 85 inches, the BRAVIA 7 is the one to look at.
Which is better for gaming?
Both do 120 Hz with VRR, and the BRAVIA 7 adds ALLM and HDMI 2.1. The XR8B has four HDMI ports and 32 GB of storage. It is close; pick by size and room brightness.
Is the XR8B worth the extra over the BRAVIA 7?
It depends on the price gap at 55 inches and how dark your room is. If you watch movies at night and want the deepest blacks, the OLED is worth it. In a bright room, the LED is the safer buy.
Which lasts longer?
LED sets like the BRAVIA 7 have no burn-in risk, so they suit constant news tickers or static logos. OLED can dim over years with heavy static content. Neither has a published lifespan figure here.
Does the BRAVIA 7 work with Alexa and Siri?
Yes. It supports Google Assistant, Amazon Alexa and Siri. The XR8B runs Google TV with Google Assistant built in.

More comparisons

  • Sony Bravia XR8B K-55XR8B OLED TV vs Sony 55” class BRAVIA 8 OLED 4K HDR Smart Google TV K55XR80, 2024 Model
  • Sony Bravia XR8B K-55XR8B OLED TV vs Sony Bravia 5
  • Sony BRAVIA 7 vs Sony Bravia 5

Buying guides that pick them

  • Best OLED TVs

Sony BRAVIA 7

Choose the BRAVIA 7 if you need a bigger screen than 55 inches, watch in a bright room, or want a set that reviewers call accurate out of the box with HDMI 2.1 gaming features.

Pros
  • Four sizes from 55 to 85 inches
  • Reviewers praise accurate, balanced color out of the box
  • HDMI 2.1, VRR, ALLM and 120 Hz for gaming
  • Works with Google Assistant, Alexa and Siri
Cons
  • LED contrast cannot match OLED black levels
  • Sound is good but not the best, per reviewers
  • Heavier than the XR8B at the same 55 inches
  • Some buyers found setup hard without instructions
46.5 lb
SetupStandard Sony Google TV setupReviewers split: easy for some, hard without instructions for one non-tech buyer
Wi-Fi standard
Wi-Fi Certified 802.11a/b/g/n/ac/ax
—
Bluetooth versionVersion 5.3—
Show all 40 specsShow fewer specs
SpecSony Bravia XR8B K-55XR8B OLED TVSony BRAVIA 7
HDMI ports4—
USB ports2—
Storage capacity32 GB—
Network FunctionalitySmart TV, Streaming—
Supported Resolutions4K—
Smart TVYes—
Internet Streaming ServicesNetflix, Sony Pictures Core—
Network ConnectivityEthernet, Wi-Fi—
Video InterfaceHDMI—
PC InterfaceHDMI—
CEC EnabledYes—
Backlight TechnologyOLED—
Display HighlightsHDR—
Anti-GlareBright sources will reflect without much diffus…—
Max Resolution V-SyncVRR—
Display Aspect Ratio16:9—
Dynamic Contrast RatioInfinite contrast—
Image Contrast RatioNearly infinite contrast ratio—
Viewing AngleWide viewing angle, Remains mostly consistent f…—
Viewing Angle (Vertical)178 o—
Menu LanguageEnglish—
Dimensions0.3 inches wide (brushed metal band along the b…—
native refresh rate—120Hz
High Definition—Yes
Screen Form—Flat
Assistant Support—Google Assistant, Amazon Alexa, Siri
HDR—Yes
Connectivity—Bluetooth, Wi-Fi, USB, HDMI, Ethernet, Optical …
  • Picture quality
  • Color accuracy out of the box
  • Easy installation and setup for a smart TV
  • Plenty of apps and gaming features such as HDMI 2.1, VRR, ALLM and 120Hz
  • Cons
    • Setup difficult without instructions for a non-tech-savvy user
    • Sound is good but not the best
    • No manual screen size option, only presets
    Reviews
    • Great Tv