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VIZIO 40" Class Quantum Full HD 1080p QLED Smart TV (VFQ40M-10) vs Roku 40-inch Select Series Full HD Smart TV

Buy the Roku Select Series 40-inch if price and streaming simplicity matter most: it is $99.00 at eBay as of November 4, 2026, versus $138.00 for the VIZIO at Walmart. Buy the VIZIO VFQ40M-10 if you want QLED color, HDR10 over HDMI and WatchFree+ free channels, and the $39 gap is acceptable. Both are 40-inch 60 Hz 1080p sets, so neither is a big upgrade for a bright room or a serious gaming setup.

Today the VIZIO 40" Class Quantum Full HD 1080p QLED Smart TV (VFQ40M-10) costs $11.99 less at its best price.

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VIZIO
VIZIO 40" Class Quantum Full HD 1080p QLED Smart TV (VFQ40M-10)

VIZIO 40" Class Quantum Full HD 1080p QLED Smart TV (VFQ40M-10)

4.3· 5,311 ratings
$138.00at WalmartObserved at 2:02 AM
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Choose the VIZIO VFQ40M-10 if you want quantum-dot color, HDR10 and free WatchFree+ live channels built into the TV.

Pros
  • Quantum-dot QLED color is unusual at this size and price
  • WatchFree+ adds free live channels and on-demand shows with no subscription
  • HDR10 and Bluetooth headphone support
  • Wide app support: Netflix, Hulu, Disney+, Prime Video, YouTube, HBO
Cons
  • Costs $39 more than the Roku at current prices
  • Only 2 HDMI ports
  • 1080p at 40 inches, no 4K
  • A Walmart account is required for smart TV features and updates
Roku
Roku 40-inch Select Series Full HD Smart TV

Roku 40-inch Select Series Full HD Smart TV

$149.99at AmazonObserved at 12:56 PM
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Choose the Roku Select Series if you want the lowest price and the simplest streaming interface with a voice remote.

Pros
  • Lowest price of the pair at $99.00
  • Roku OS is fast to learn and channels launch quickly
  • Voice remote and Roku Smart Picture auto mode selection
  • 3 HDMI ports and Ethernet plus Wi-Fi 5
Cons
  • Plain LED panel, no quantum dots
  • No free live TV bundle like WatchFree+
  • 1080p only at 40 inches
  • Listed HDR formats are limited on a 1080p panel

What separates them

VIZIO 40" Class Quantum Full HD 1080p QLED Smart TV (VFQ40M-10)Roku 40-inch Select Series Full HD Smart TV
Panel technologyQLED with quantum dots and full array backlightDirect-lit LED
Resolution1080p Full HD1080p Full HD on the 40-inch (4K listed on larger sizes)
HDRHDR10 over HDMIHDR10+ and HLG listed
Smart platformVIZIO OS with WatchFree+ free live TV and on-demandRoku OS with Roku Smart Picture and Backdrops
HDMI ports23
RemoteStandard remote, VIZIO mobile app controlVoice remote with minimal buttons
Headphone audioBluetooth headphone pairingHeadphone Mode over Bluetooth
Price$138.00 at Walmart as of November 4, 2026$99.00 at eBay as of November 4, 2026

Price history

$149.99$120.00
Nov 1Nov 4
  • VIZIO 40" Class Quantum Full HD 1080p QLED Smart TV (VFQ40M-10): lowest $120.00 on Nov 4 at Walmart.
  • Roku 40-inch Select Series Full HD Smart TV: lowest $149.99 on Nov 4 at Amazon.

Prices at every store

VIZIO 40" Class Quantum Full HD 1080p QLED Smart TV (VFQ40M-10)

  • WalmartNew

    In stock

    $138.00Free shippingObserved at 2:02 AM
    Visit store
  • Sam's ClubNew

    In stock

    $151.80+ $41.78 shippingObserved at 9:39 PM
    Visit store
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $211.11Free shippingObserved at 9:39 PM
    Visit store

Also available at

  • WalmartCheck price at Walmart
All 3 stores and price history →

Roku 40-inch Select Series Full HD Smart TV

  • ShopSimonNew

    In stock

    $219.99Observed at 9:39 PM
    Visit store
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $149.99Free shippingObserved at 12:56 PM
    Visit store

Also available at

  • eBayCheck price at eBay
All 2 stores and price history →

Specs compared

SpecVIZIO 40" Class Quantum Full HD 1080p QLED Smart TV (VFQ40M-10)Roku 40-inch Select Series Full HD Smart TV
Resolution1080p Full HD4K
Refresh rate60 Hz60 Hz
HDTV Format1080p4K UHD
Screen FormFlatFlat
Display TypeQLEDLED
Assistant SupportGoogle Assistant, Amazon AlexaAlexa, Google Assistant
HDMI Ports2 HDMI ports3
screen_size40 in—
colorBlack—
DisplayQLED—
BrandVIZIO—
Television typeQLED TVs—
Show all 40 specsShow fewer specs
SpecVIZIO 40" Class Quantum Full HD 1080p QLED Smart TV (VFQ40M-10)Roku 40-inch Select Series Full HD Smart TV
Model numberVFQ40M-10—
High DefinitionYes—
HDRYes—
ConnectivityBluetooth, Wi-Fi, RF, USB, HDMI, Ethernet, Opti…—
Width35.2 in wide—
Depth2.8 in deep—
Supported Streaming ServicesHulu, Netflix, Prime Video, YouTube, Pandora, H…—
Network Functionality—Smart TV, Streaming
Backlight Technology—LED

What reviewers say

VIZIO 40" Class Quantum Full HD 1080p QLED Smart TV (VFQ40M-10)

With 4.3 out of 5 from 5,311 ratings, owners generally see this as a strong value small TV. Praise centers on picture color and the free streaming lineup; complaints tend to focus on the 1080p resolution and limited ports.

Pros
  • Vivid color for the price
  • Easy setup and a simple smart interface
  • Free live channels and apps built in
  • Good size for bedrooms and small rooms
Cons
  • Wishes it were 4K
  • Few HDMI inputs
  • Sound is thin without a soundbar
  • Smart interface can feel slow at times

Roku 40-inch Select Series Full HD Smart TV

Owners of Roku's budget TVs generally praise the interface and the value, while noting the picture is fine rather than impressive. Sound is the most common complaint.

Pros
  • Easy setup and familiar Roku interface
  • Good value for a secondary TV
  • Remote is simple and the voice search works well
Cons
  • Built-in speakers sound thin
  • Black levels and brightness are average
  • Occasional app loading delays on budget hardware

Questions and answers

Which is better for a bedroom?
The Roku Select Series is the easier pick for a bedroom: it is $99.00 at eBay as of November 4, 2026, has a simple voice remote and Headphone Mode for private listening. The VIZIO adds better color and free WatchFree+ channels if you watch live TV.
Is the VIZIO worth $39 more than the Roku?
Only if you value QLED color and WatchFree+ free channels. Both are 40-inch 1080p 60 Hz sets, so the picture gap is smaller than the price gap suggests.
Which has better picture quality?
The VIZIO VFQ40M-10 has the edge on color, thanks to quantum dots and a full array backlight. The Roku is a direct-lit LED panel, so expect good brightness but less color range.
Which is better for gaming?
Neither is a gaming TV: both are 60 Hz at 1080p. The Roku has 3 HDMI ports versus 2 on the VIZIO, which helps if you keep a console and a streaming stick connected.
Do both support voice assistants?
Yes. Both list Google Assistant and Alexa support, and the Roku ships with its own voice remote.
Which lasts longer?
Neither maker publishes a rated panel life for these models, so there is no clear winner. Buy on price and features rather than durability claims.

More comparisons

  • VIZIO 40" Class Quantum Full HD 1080p QLED Smart TV (VFQ40M-10) vs Pioneer 40" Class LED Full HD (1080p) Smart Roku TV
  • Roku 40-inch Select Series Full HD Smart TV vs Pioneer 40" Class LED Full HD (1080p) Smart Roku TV

Buying guides that pick them

  • Best 40 inch TVs under $300
  • Best TVs under $300
Display Highlights
—
HDR, HDR10+
Display Aspect Ratio—16:9
Menu Language—Spanish, English, French, German, Portuguese
Smart TV—Yes
Internet Streaming Services—Netflix
Network Connectivity—Wi-Fi
Video Interface—HDMI
PC Interface—HDMI
Supported Resolutions—4K
TV Tuner Type—Clear QAM, ATSC, Digital
Dimensions—43.1 inches (stand width)
Stand And Mount—Wall Mount
Design Highlights—Bezel-Less Design
Mount Interface—400x300
Audio System Features—Dolby Digital
Screen sizes—43", 50", 55", 65", 75", 85"
Backlighting—Direct lit
HDR format—HDR10+, HLG
Wi-Fi—Wi-Fi® 5 802.11ac