VIZIO 40" Quantum QLED Smart TV vs TCL S3 40" 1080p Smart TV (40S350G)

Both are 40-inch 1080p 60 Hz smart TVs with HDR and voice assistant support, so the picture basics are close. The VIZIO is the better pick for picture quality: QLED with a full-array backlight gives it wider color and stronger contrast than the TCL's plain LED panel. The TCL runs Google TV, which most people find faster and better organized than VIZIO OS, and it has more inputs, including a headphone jack and composite. Owners rate both around 4.3 out of 5; the VIZIO has far more ratings behind that score.

• Choose the VIZIO if color and contrast matter most and you mostly stream from built-in apps.
• Choose the TCL if you want Google TV, more ports, and a remote with voice control and app shortcuts.