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VIZIO 43" Class Quantum Full HD QLED Smart TV, 1080p (VFQ43M-10) vs Hisense 40" QD4 1080p Full HD Hi-QLED Fire TV Smart TV (40QD4SF) - 2026

Buy the VIZIO VFQ43M-10 for a bigger 43-inch screen at a lower price: $148 at Walmart as of November 4, 2026, versus $169.99 at Amazon for the 40-inch Hisense 40QD4SF. Pick the Hisense only if you want Fire TV built in, a web browser, and its 16ms game mode. Both are 1080p QLED sets, so neither is a 4K upgrade.

Today the VIZIO 43" Class Quantum Full HD QLED Smart TV, 1080p (VFQ43M-10) costs $21.99 less at its best price.

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VIZIO
VIZIO 43" Class Quantum Full HD QLED Smart TV, 1080p (VFQ43M-10)

VIZIO 43" Class Quantum Full HD QLED Smart TV, 1080p (VFQ43M-10)

4.3· 5,311 ratings
$148.00at WalmartVerified
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Choose the VIZIO 43" QLED if you want the largest picture for the least money and can live with VIZIO OS and two HDMI ports.

Pros
  • 43-inch screen for $148, the cheaper of the two.
  • QLED panel with HDR10 over HDMI.
  • AirPlay 2 and Google Cast for phone casting.
  • DTS Virtual:X and Bluetooth headphone pairing.
  • WatchFree+ free live channels built in.
Cons
  • Only 2 HDMI inputs.
  • 1080p, not 4K.
  • A Walmart account is required for smart features and updates.
  • 60 Hz panel with no motion smoothing listed.
Hisense
Hisense 40" QD4 1080p Full HD Hi-QLED Fire TV Smart TV (40QD4SF) - 2026

Hisense 40" QD4 1080p Full HD Hi-QLED Fire TV Smart TV (40QD4SF) - 2026

$169.99at AmazonObserved at 12:56 PM
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Choose the Hisense 40QD4SF if you are already in the Alexa and Fire TV ecosystem and want the lower 16ms game mode input lag.

Pros
  • Fire TV interface with a built-in web browser.
  • 16ms game mode input lag, good for console play.
  • MEMC motion smoothing.
  • Works with Alexa and Google Assistant.
Cons
  • $169.99, about $22 more than the VIZIO.
  • Smaller 40-inch screen.
  • 1080p, not 4K.
  • Fewer connection details published than the VIZIO.

What separates them

VIZIO 43" Class Quantum Full HD QLED Smart TV, 1080p (VFQ43M-10)Hisense 40" QD4 1080p Full HD Hi-QLED Fire TV Smart TV (40QD4SF) - 2026
Screen size43 in40 in
Price (new, as of November 4, 2026)$148.00 at Walmart$169.99 at Amazon
Smart platformVIZIO OS with WatchFree+ free channelsFire TV with built-in web browser
Game mode input lagAuto Low Latency Mode, lag not published16ms
Motion smoothing60 Hz panel, no MEMC listedMEMC
HDMI inputs2Not listed
Casting and voiceAirPlay 2, Google Cast, works with Alexa and Google AssistantWorks with Alexa and Google Assistant
Audio2 speakers with DTS Virtual:XNot listed

Price history

$169.99$130.00
Nov 1Nov 4
  • VIZIO 43" Class Quantum Full HD QLED Smart TV, 1080p (VFQ43M-10): lowest $130.00 on Nov 1 at Walmart; $130.00 on Nov 4.
  • Hisense 40" QD4 1080p Full HD Hi-QLED Fire TV Smart TV (40QD4SF) - 2026: lowest $169.99 on Nov 4 at Amazon.

Prices at every store

VIZIO 43" Class Quantum Full HD QLED Smart TV, 1080p (VFQ43M-10)

  • WalmartNew

    In stock

    $148.00Free shippingVerified
    Visit store

Also available at

  • WalmartCheck price at Walmart
Prices and history →

Hisense 40" QD4 1080p Full HD Hi-QLED Fire TV Smart TV (40QD4SF) - 2026

  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $169.99Free shippingObserved at 12:56 PM
    Visit store

Also available at

  • eBayCheck price at eBay
Prices and history →

Specs compared

SpecVIZIO 43" Class Quantum Full HD QLED Smart TV, 1080p (VFQ43M-10)Hisense 40" QD4 1080p Full HD Hi-QLED Fire TV Smart TV (40QD4SF) - 2026
screen_size43 in—
colorBlack—
Resolution1920 x 1080—
Panel typeQLED—
Refresh rate60 Hz—
HDR formatHDR10 through HDMI—
PlatformVIZIO OS—
HDMI inputs2 HDMI inputs—
Wi-FiDual-Band WiFi 5—
Speakers2 speakers—
Sound technologyDTS Virtual:X—
VESA pattern200 x 100—
Show all 36 specsShow fewer specs
SpecVIZIO 43" Class Quantum Full HD QLED Smart TV, 1080p (VFQ43M-10)Hisense 40" QD4 1080p Full HD Hi-QLED Fire TV Smart TV (40QD4SF) - 2026
Weight with stand13.14 lb—
High DefinitionYes—
HDTV Format1080p—
Screen FormFlat—
Display TypeQLED—
Assistant SupportGoogle Assistant, Amazon Alexa—
HDRYes—
ConnectivityBluetooth, Wi-Fi, HDMI—
Supported Streaming ServicesHulu, Netflix, Prime Video, YouTube, Pandora, H…—

What reviewers say

VIZIO 43" Class Quantum Full HD QLED Smart TV, 1080p (VFQ43M-10)

With 4.3 out of 5 from 5,311 ratings, owners generally see this as good value for a small, cheap TV. Complaints tend to center on sound and the limited port count rather than the picture.

Pros
  • Bright, colorful picture for the price
  • Easy setup and simple VIZIO OS
  • Good size for bedrooms and kitchens
  • Free channels add value without subscriptions
Cons
  • Built-in speakers sound thin
  • Two HDMI ports feel limiting
  • HDR effect is subtle
  • Remote and menu navigation can feel slow

Questions and answers

Which is better for gaming?
The Hisense 40QD4SF lists a 16ms game mode input lag and MEMC, so it is the safer pick for console play. The VIZIO has Auto Low Latency Mode but does not publish a lag figure.
Is the bigger VIZIO worth it over the Hisense?
Yes for most buyers. The VIZIO gives you 3 more inches of screen and costs $148 at Walmart versus $169.99 at Amazon as of November 4, 2026.
Do either of these have 4K?
No. Both are 1920x1080 Full HD. The Hisense lists 4K upscaling, which sharpens lower-resolution content but does not add 4K detail.
Which has better streaming apps?
The Hisense runs Fire TV, which most people already know. The VIZIO runs VIZIO OS with WatchFree+ free channels and needs a Walmart account for smart features and updates.
Which lasts longer?
Neither maker publishes a lifespan figure, so there is no clear winner. Both are budget 1080p sets; check the warranty terms at the store before buying.
Can I cast from my phone to either one?
The VIZIO supports Apple AirPlay 2 and Google Cast. The Hisense spec sheet does not list casting, so plan on the Fire TV apps instead.

More comparisons

  • VIZIO 43" Class Quantum Full HD QLED Smart TV, 1080p (VFQ43M-10) vs Samsung 55” Class M70HB Series Mini LED 4K UHD Samsung Vision AI Companion Smart Tizen TV 2026
  • SAMSUNG 40 F6000F 4K SMART TV vs VIZIO 43" Class Quantum Full HD QLED Smart TV, 1080p (VFQ43M-10)
  • VIZIO 43" Class Quantum Full HD QLED Smart TV, 1080p (VFQ43M-10) vs Toshiba M450 QLED 4K UHD Smart Fire TV
  • Amazon Fire TV 65" Omni Series 4K UHD Smart TV vs VIZIO 43" Class Quantum Full HD QLED Smart TV, 1080p (VFQ43M-10)
  • Samsung 55” Class M70HB Series Mini LED 4K UHD Samsung Vision AI Companion Smart Tizen TV 2026 vs Hisense 40" QD4 1080p Full HD Hi-QLED Fire TV Smart TV (40QD4SF) - 2026
  • SAMSUNG 40 F6000F 4K SMART TV vs Hisense 40" QD4 1080p Full HD Hi-QLED Fire TV Smart TV (40QD4SF) - 2026

Buying guides that pick them

  • Best 43-inch smart TVs under $200
  • Best cheap 43-inch TVs
  • Best TVs under $300
Depth
2.9 in deep
—
Width35.2 in wide—
HDMI Ports2 HDMI ports—
Screen class—40"
Screen resolution—Full HD 1920x1080
Resolution type—Full HD
Operating system—Fire TV
Works with Alexa—Yes
Google Assistant—Yes
Smart TV—Yes
Built-in web browser—Yes
Screen type—Flat
4K upscaling—Yes
MEMC—Yes
Game mode input lag—16ms