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VIZIO VFQ43M-10 43" QLED Smart TV vs Roku Select Series 43" 4K TV

Buy the Roku Select Series for picture quality: it is true 4K with HDR10+ and automatic brightness, while the VIZIO is 1080p. Buy the VIZIO if you want Quantum Dot color, WatchFree+ live channels and AirPlay 2 casting on a budget set. Owners rate the Roku higher (4.7 vs 4.3), and its Roku OS is simpler to use, but the VIZIO's QLED panel and DTS Virtual:X sound are real steps up from a plain LED set at this size.

  • Choose the VIZIO 43" QLED if you mostly watch cable, free live TV and streamed HD, and want Quantum Dot color, AirPlay 2 and a headphone-friendly Bluetooth setup.
  • Choose the Roku 43" Select Series if you want a sharp 4K HDR10+ picture, three HDMI ports and the easiest smart TV interface for the money.

Prices

  • VIZIO VFQ43M-10 43" QLED Smart TV: $148.00 at Walmart (checked today)
  • Roku Select Series 43" 4K TV: $190.00 at mercari.com (last seen Nov 4)
  • Difference: the VIZIO VFQ43M-10 43" QLED Smart TV is $42.00 cheaper than the Roku Select Series 43" 4K TV at the latest prices (Nov 4 and Nov 8)
VIZIO
VIZIO 43" Class Quantum Full HD QLED Smart TV, 1080p (VFQ43M-10)

VIZIO VFQ43M-10 43" QLED Smart TV

VIZIO 43" Class Quantum Full HD QLED Smart TV, 1080p (VFQ43M-10)

4.3(5,311 ratings)
$148.00at WalmartVerified
See all prices and details
Visit Walmart
Pros
  • Quantum Dot color is richer than a plain LED panel
  • WatchFree+ free live channels built in
  • AirPlay 2 and Google Cast for phone casting
  • Bluetooth headphone pairing for private listening
  • Light at 13.14 lb with stand
Cons
  • Only 1080p, not 4K
  • Two HDMI ports limit consoles and players
  • Walmart account required for smart features and updates
  • 60 Hz panel with no HDR10+
Roku
Roku 43" Select Series 4K HDR Smart TV

Roku Select Series 43" 4K TV

Roku 43" Select Series 4K HDR Smart TV

4.7(2,146 ratings)
$190.00at mercari.comObserved Nov 4, 2026, 11:20 PM
See all prices and details
Visit mercari.com
Pros
  • True 4K with HDR10+ and auto brightness
  • Three HDMI ports plus Ethernet and USB
  • Roku OS is fast and easy to learn
  • Voice remote and lost remote finder
  • Higher owner rating
Cons
  • Standard LED, no Quantum Dot color
  • No AirPlay 2 casting listed
  • Dolby Digital only, no DTS Virtual:X
  • Bezel-less design shows fingerprints

What separates them

VIZIO VFQ43M-10 43" QLED Smart TVRoku Select Series 43" 4K TV
Resolution1080p (1920 x 1080)4K UHD (3840 x 2160)
PanelQLED with full array backlight and Active Pixel TuningStandard LED with bezel-less design
HDRHDR10 over HDMIHDR10+ with automatic brightness
HDMI inputs23
Smart platformVIZIO OS with WatchFree+ and mobile app controlRoku OS with voice remote and lost remote finder
Casting and assistantsAirPlay 2, Google Cast, Alexa and Google AssistantAlexa and Google Assistant, no AirPlay listed
AudioDTS Virtual:X with Bluetooth headphone pairingDolby Digital with speech clarity, night mode and headphone mode
Wall mount200 x 100 VESA400 x 300 VESA

Price history

$199.99$130.00
Nov 1Nov 8
  • VIZIO VFQ43M-10 43" QLED Smart TV: lowest $130.00 on Nov 1 at Walmart; $130.00 on Nov 4.
  • Roku Select Series 43" 4K TV: lowest $190.00 on Nov 4 at mercari.com; $199.99 on Nov 8.

Prices at every store

VIZIO VFQ43M-10 43" QLED Smart TV

  • WalmartNew

    In stock

    $148.00Verified
    Visit Walmart

Also available at

  • WalmartCheck price at Walmart
Prices and history →

Roku Select Series 43" 4K TV

  • Best BuyNew

    In stock

    $199.99Free shippingObserved Nov 8, 2026, 6:54 PM
    Visit Best Buy
  • Lowe'sNew

    In stock

    $199.99Free shippingObserved Nov 8, 2026, 6:54 PM
    Visit Lowe's
  • mercari.comNew

    Availability unknown

    $190.00Observed Nov 4, 2026, 11:20 PM
    Visit mercari.com
  • eBayNew

    Availability unknownSold by gocla_92 (0% positive, 0 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $199.49+ $80.96 shippingVerified
    Visit eBay

Also available at

  • WalmartCheck price at Walmart

Store links may earn us a commission. Some prices via Klarna.

All 9 stores and price history →

Specs compared

SpecVIZIO VFQ43M-10 43" QLED Smart TVRoku Select Series 43" 4K TV
screen_size43 in43 in
colorBlackBlack
Resolution1920 x 10804K
Refresh rate60 Hz60 Hz
PlatformVIZIO OSRoku OS
Sound technologyDTS Virtual:XDolby Digital
HDTV Format1080p4K UHD
Screen FormFlatFlat
Display TypeQLEDLED
Assistant SupportGoogle Assistant, Amazon AlexaAlexa, Google Assistant
HDMI Ports2 HDMI ports3
Panel typeQLED—
Show all 40 specsShow fewer specs
SpecVIZIO VFQ43M-10 43" QLED Smart TVRoku Select Series 43" 4K TV
HDR formatHDR10 through HDMI—
HDMI inputs2 HDMI inputs—
Wi-FiDual-Band WiFi 5—
Speakers2 speakers—
VESA pattern200 x 100—
Weight with stand13.14 lb—
High DefinitionYes—
HDRYes—
ConnectivityBluetooth, Wi-Fi, HDMI—
Supported Streaming Services

What reviewers say

VIZIO VFQ43M-10 43" QLED Smart TV

  • 4.3 / 55,311 ratings

With 4.3 out of 5 from 5,311 ratings, owners largely see this as strong value for a small, bright QLED set. Complaints center on the limited HDMI count, average sound and the account requirement for smart features.

What people mention
  • Picture qualityPraisedOwners say the QLED panel delivers bright, saturated color that beats typical budget TVs.
  • ValuePraisedBuyers repeatedly call it a lot of TV for the money at this size.
  • HDMI portsCriticisedTwo HDMI inputs are seen as too few once a console and streaming stick are connected.
  • SoundCriticisedReviewers find the built-in speakers thin and recommend a soundbar.

Roku Select Series 43" 4K TV

  • 4.7 / 52,146 ratings

With 4.7 out of 5 from 2,146 ratings, owners are largely happy with the picture and the Roku interface for the money. Complaints tend to center on sound and the limits of a budget 60 Hz panel.

What people mention
  • PicturePraisedOwners say 4K HDR looks good for a budget set, especially with automatic brightness.
  • Roku OSPraisedReviewers like the simple home screen and quick access to streaming apps.
  • SoundCriticisedBuilt-in audio is described as thin, and many suggest adding a soundbar.
  • RemotePraised

Questions and answers

Which is better for gaming?
The Roku. It outputs 4K and HDR10+, and three HDMI ports leave room for a console and a streaming stick. The VIZIO adds Auto Low Latency Mode, but its 1080p panel caps console output.
Is the VIZIO QLED worth stepping up to over the Roku?
Only if color and free live TV matter more than resolution. The VIZIO's Quantum Dot panel looks richer in HD, but the Roku wins on sharpness and HDR.
Which lasts longer?
Neither brand publishes a lifespan figure. Both are 60 Hz LED-backlit sets, and owner ratings favor the Roku, but treat both as similar in build.
Can I cast from my phone to either?
Yes to the VIZIO through AirPlay 2 and Google Cast. The Roku supports screen mirroring from the Roku app but no AirPlay 2 is listed.
Which is easier for someone who is not tech-savvy?
The Roku. Roku OS puts inputs and free live TV on the home screen, and the voice remote and lost remote finder help. VIZIO OS is close but needs a Walmart account.

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Hulu, Netflix, Prime Video, YouTube, Pandora, H…
—
Depth2.9 in deep—
Width35.2 in wide—
Screen Resolution3840x2160 (4K Ultra HD)—
BluetoothYes—
Release Year2026—
Network Functionality—Smart TV, Streaming
Backlight Technology—LED
Display Highlights—HDR, HDR10+
Display Aspect Ratio—16:9
Menu Language—Spanish, English, French, German, Portuguese
Smart TV—Yes
Internet Streaming Services—Netflix
Network Connectivity—Wi-Fi
Video Interface—HDMI
PC Interface—HDMI
Supported Resolutions—4K
TV Tuner Type—Clear QAM, ATSC, Digital
Dimensions—43.1 inches (stand width)
The voice remote and lost-remote finder get frequent mention as useful extras.