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Westinghouse Roku TV 43" 4K vs Insignia F50 43-inch 4K Fire TV

Both are 43-inch 4K LED sets at 60Hz with HDR10, so picture hardware is close. The Westinghouse runs Roku TV with AirPlay 2, HomeKit and a 200x200 VESA mount; the Insignia runs Fire TV with Alexa built in, a metal bezel and a 100x100 mount. Buy the Westinghouse if your household uses Apple devices or wants the neutral Roku interface; buy the Insignia if you live in Amazon's ecosystem. Owners of both praise picture and setup and criticize built-in sound, so plan on a soundbar either way.

  • Choose the Westinghouse if you want Roku's simple interface with AirPlay 2 and HomeKit for Apple devices.
  • Choose the Insignia if you want Fire TV with Alexa voice control and an Amazon account already tied in.

Prices

  • Westinghouse Roku TV 43" 4K: $219.99 at Best Buy (last seen Nov 12)
  • Insignia F50 43-inch 4K Fire TV: $149.99 at Best Buy (last seen Nov 10)
  • Difference: the Insignia F50 43-inch 4K Fire TV is $70.00 cheaper than the Westinghouse Roku TV 43" 4K at the latest prices (Nov 10 and Nov 12)
Westinghouse
Westinghouse Roku TV - 43 Inch Smart TV, 4K UHD Television

Westinghouse Roku TV 43" 4K

Westinghouse Roku TV - 43 Inch Smart TV, 4K UHD Television

4.7(4,392 ratings)
$219.99at Best BuyChecked Nov 12
See all prices and details
Visit Best Buy

Store links may earn us a commission. Price via Klarna.

Pros
  • Roku TV interface is fast to learn and app-rich
  • AirPlay 2, HomeKit, Alexa and Google Assistant support
  • Headphone jack and optical audio out for soundbars and headphones
  • 4.7 rating from a large pool of 4,392 ratings
Cons
  • No local dimming, so blacks are average
  • 60Hz panel with no motion enhancement
  • Plastic build feels basic
  • Built-in speakers are ordinary
Insignia
Insignia 43-inch F50 4K Fire TV

Insignia F50 43-inch 4K Fire TV

Insignia 43-inch F50 4K Fire TV

4.7(1,958 ratings)
$149.99at Best BuyChecked Nov 10
See all prices and details
Visit Best Buy

Store links may earn us a commission. Price via Klarna.

Pros
  • Metal bezel and edge-to-edge glass look more premium
  • Rated 5496:1 contrast and wide 170-degree viewing angle
  • Alexa voice remote and easy Amazon account linking
  • DTS Virtual-X audio processing
Cons
  • No AirPlay or HomeKit
  • Owners report weak speakers and a faulty Hulu app
  • Fire TV interface pushes Amazon content
  • Alexa is the only voice assistant

What separates them

Westinghouse Roku TV 43" 4KInsignia F50 43-inch 4K Fire TV
Smart platformRoku TV, neutral home screen with broad app coverageFire TV, Amazon-centered with Alexa voice remote
Apple supportAirPlay and AirPlay 2 casting, Apple HomeKitNo AirPlay or HomeKit
Voice assistantsAlexa and Google Assistant, plus HomeKitAlexa only
Build and bezelPlastic body, standard bezelMetal bezel with edge-to-edge glass
VESA mount200 x 200 mm100 x 100 mm
Panel and contrastStandard direct-lit LED, no local dimmingDirect-lit LED, rated 5496:1 contrast, 170-degree viewing angle
AudioMultichannel built-in speakersDTS Virtual-X processing, but owners call the speakers weak
Connections3 HDMI (one ARC), optical, headphone jack, LAN, composite, Bluetooth3 HDMI, Ethernet, Wi-Fi

Price history

$219.99$149.99
Nov 1Nov 13
  • Westinghouse Roku TV 43" 4K: lowest $219.99 on Nov 13 at Best Buy.
  • Insignia F50 43-inch 4K Fire TV: lowest $149.99 on Nov 1 at Amazon; $149.99 on Nov 11.

Prices at every store

Westinghouse Roku TV 43" 4K

  • Best BuyNew

    In stock

    $219.99Free shippingChecked Nov 12
    Visit Best Buy
  • WalmartNew

    Out of stockSold by Westinghouse ElectronicsReturns: Sold by a Walmart Marketplace seller; returns go to the seller under the seller's returns policy.

    $199.99Checked Nov 12
    Visit Walmart

Store links may earn us a commission. Some prices via Klarna.

All 2 stores and price history →

Insignia F50 43-inch 4K Fire TV

  • Best BuyNew

    In stock

    $149.99Free shippingChecked Nov 10
    Visit Best Buy
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $149.99Free shippingChecked Nov 10
    Visit Amazon
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $149.99Checked Oct 31
    Visit Amazon
  • DoorDashNew

    Availability unknownSold by Best Buy US

    $189.99Checked Nov 9
    Visit DoorDash

Store links may earn us a commission. Some prices via Klarna.

All 7 stores and price history →

Specs compared

SpecWestinghouse Roku TV 43" 4KInsignia F50 43-inch 4K Fire TV
colorBlackBlack
Screen size43 pulgadas (109 cm)43.0
Resolution3840 x 2160 (4K Ultra HD)4K UHD
Refresh rate60Hz60Hz
Operating systemRoku TVGoogle TV
HDMI ports3 (1 con ARC)3
Smart TVYesYes
Screen Resolution3840x2160 (4K Ultra HD)3840x2160 (4K Ultra HD)
Panel typeLED—
HDR technologyHDR10—
Wi-Fi802.11ac doble banda—
USB ports1—
Show all 40 specsShow fewer specs
SpecWestinghouse Roku TV 43" 4KInsignia F50 43-inch 4K Fire TV
Dimensions with stand96.8 x 61.5 x 20.5 cm—
Weight with stand8.2 kg—
VESA mount200 x 200 mm—
ConnectionsOptical S/PDIF, 1/8" Headphone Jack, HDMI, RJ45…—
Height (without legs) (")22.5—
BluetoothYes—
Image EnhancementNo—
Height (including legs) (")24.2—
NFCNo—
Wireless & Streaming

What reviewers say

Westinghouse Roku TV 43" 4K

  • 4.7 / 54,392 ratings

Owners rate it highly overall, with the Roku interface and easy setup drawing the most praise. Complaints center on picture quality in dark rooms and the modest built-in sound.

What people mention
  • Picture qualityMixedOwners find 4K content sharp but say dark scenes look washed out without local dimming.
  • Roku interfacePraisedReviewers call the Roku home screen easy to navigate and quick to load apps.
  • SetupPraisedBuyers report the TV is running within minutes of unboxing.
  • SoundCriticisedSeveral owners say the built-in speakers are thin and recommend a soundbar.

Insignia F50 43-inch 4K Fire TV

  • 4.7 / 51,958 ratings

Reviewers are broadly positive about picture quality and value, calling the set bright and vibrant with simple setup. The recurring complaints are weak built-in speakers and app problems, especially with Hulu.

What people mention
  • Picture qualityPraisedOwners call the 4K picture bright and vibrant with strong contrast for the price.
  • ValuePraisedReviewers repeatedly say the set is worth the money for its size and picture.
  • SetupPraisedSetup is described as simple, including linking an existing Amazon account.
  • SoundCriticised
Reviews
  • Insignia 43-inch F50 4K Fire TV drops to $99.99 with $100 off - Digital Trends may earn a commission when you buy through links on our site
  • TVs Archives - Page 2 of 32 - Digital Trends - You Asked: Budget TVs we forgot to mention and the best Roku-powered TV

Questions and answers

Which is better for Apple users?
The Westinghouse. It supports AirPlay 2 and HomeKit, so you can cast from an iPhone or control it from the Home app. The Insignia has neither.
Which has the better picture?
Close. Both are 60Hz 4K LED panels with HDR10 and no local dimming. The Insignia lists a 5496:1 contrast ratio and a 170-degree viewing angle; the Westinghouse lists no contrast figure.
Which is better for sound out of the box?
Neither is strong. The Insignia has DTS Virtual-X processing but owners still call the speakers weak; the Westinghouse uses multichannel speakers and adds a headphone jack and optical out. A soundbar is the real fix for both.
Is the Insignia worth stepping up to over the Westinghouse?
Only if you want Fire TV and Alexa or prefer the metal bezel. The Westinghouse gives you Roku plus Apple and Google support, which the Insignia lacks.
Which is easier to wall mount?
Both are flat panels with standard VESA patterns. The Insignia uses 100 x 100 mm, the Westinghouse 200 x 200 mm, so check your bracket before buying.
Do either have Bluetooth?
The Westinghouse lists Bluetooth. The Insignia's listed connections are Wi-Fi and Ethernet only.

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AirPlay, AirPlay 2
—
Built-in speakersMultichannel—
Local dimmingNo—
Smart Home SystemApple HomeKit, Amazon Alexa—
No. of HDMI (pcs)4—
MHLNo—
AmbilightNo—
HDMI Version2.0—
Voice AssistantGoogle Assistant, Amazon Alexa—
HFRNo—
VRRNo—
HDRYes—
Weight (without legs) (lb)16.28—
Power Consumption (Standby) (W)0.5—
Speaker output (total) (W)16—
CECNo—
Depth (including legs) (")8.1—
Screen designFlat—
Backlit LEDYes—
The built-in speakers are widely described as weak, so a soundbar is a common fix.