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Insignia 43-inch F50 4K Fire TV vs 43" 4K UHD HDR Frameless Xumo TV

Buy the Insignia F50 if you want the cheapest 43-inch 4K set with Amazon's Fire TV built in and Alexa voice control. Buy the Xumo TV if picture quality matters more: it adds Dolby Vision and HLG, Bluetooth, and an advanced voice remote. The Insignia's price is not given here, so compare it against the Xumo's current store price before deciding.

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Insignia
Insignia 43-inch F50 4K Fire TV

Insignia 43-inch F50 4K Fire TV

Choose the Insignia F50 if you want a low-cost 43-inch 4K Fire TV with Alexa built into the remote and you already use Amazon accounts.

Pros
  • Fire TV interface with Alexa voice remote and easy Amazon account linking
  • Bright, vibrant picture with strong contrast for the price, per reviewers
  • Simple setup and 3 HDMI ports
  • VESA 100x100 mount pattern and included stand
Cons
  • HDR10 only, no Dolby Vision
  • Reviewers call the built-in speakers weak
  • Some app problems reported, including Hulu
  • No Bluetooth listed

What separates them

Insignia 43-inch F50 4K Fire TV43" 4K UHD HDR Frameless Xumo TV
HDR formatsHDR10 onlyDolby Vision, HDR10, HLG
Smart TV platformFire TV with Alexa voice remoteXumo TV with advanced voice remote and 250+ preloaded apps
BluetoothNot listedBuilt-in Bluetooth
Refresh rate60Hz native60Hz native, marketed as 120Hz effective
HDMI ports33
EthernetYesYes (10/100Mb/s, WOL)
Voice assistantAlexaSiri
Panel and designEdge-to-edge glass, metal bezel, VESA 100x100Frameless, direct LED, 16.06 lb with stand

Price history

  • Insignia 43-inch F50 4K Fire TV: lowest $149.99 on Nov 1 at Amazon.
  • 43" 4K UHD HDR Frameless Xumo TV: lowest $148.00 on Nov 1 at BrandsMart USA.

Prices at every store

Insignia 43-inch F50 4K Fire TV

  • AmazonCheck price at Amazon
Prices and history →

43" 4K UHD HDR Frameless Xumo TV

  • AmazonCheck price at Amazon
  • BrandsMart USACheck price at BrandsMart USA
  • eBayCheck price at eBay
Prices and history →

Specs compared

SpecInsignia 43-inch F50 4K Fire TV43" 4K UHD HDR Frameless Xumo TV
HDMI Ports33 HDMI ports
Display TypeLEDLED
Resolution4K UHD3840 x 2160
HDTV Format4K UHD4K
Refresh Rate60Hz60Hz
Screen FormFlatFlat
Network FunctionalitySmart TV, Streaming—
Smart TVYes—
Internet Streaming ServicesNetflix, Disney+, Hulu, Prime Video—
Network ConnectivityWi-Fi, Ethernet—

What reviewers say

Insignia 43-inch F50 4K Fire TV

Reviewers are broadly positive about picture quality and value, calling the colors bright and vibrant and the setup simple. The main complaints are the built-in speakers and some app functionality, with one owner finding the smart features less capable than expected.

Pros
  • Bright, vibrant picture with strong contrast
  • Good value for the money
  • Simple setup and easy Amazon account linking
  • Alexa voice remote for opening apps
Cons
  • Built-in speakers are not very good
  • Hulu app functionality reported as defective
  • Smart features less capable than expected
Reviews
  • Really worth it
  • Insignia 43-inch F50 4K Fire TV drops to $99.99 with $100 off - Digital Trends may earn a commission when you buy through links on our site

Questions and answers

Which has the better picture?
The Xumo TV, on paper. It supports Dolby Vision and HLG on top of HDR10, which helps with dark scenes and color depth. The Insignia is HDR10 only, though reviewers call its picture bright and vibrant for the price.
Which is better for gaming?
Both are 60Hz native panels, so neither is a big step up for fast games. The Xumo markets a 120Hz effective rate to reduce motion blur, but that is processing, not a true 120Hz panel.
Which smart platform is better?
Fire TV on the Insignia has the larger app library and deep Amazon integration with Alexa. Xumo TV is simpler and comes with 250+ apps preloaded, but its ecosystem is smaller.
Does either support Bluetooth headphones?
The Xumo TV lists built-in Bluetooth. The Insignia F50 lists Wi-Fi and Ethernet only, so check before pairing headphones.
Is the Xumo worth extra over the Insignia?
Only if you want Dolby Vision, Bluetooth, or the Xumo remote. If you mainly stream in SDR or HDR10 and use Amazon services, the Insignia covers the basics for less.
Which lasts longer?
Neither maker publishes a lifespan figure, and no reliability data is given here. Both are budget 43-inch LED sets; a surge protector and good ventilation matter more than the brand.

More comparisons

  • Insignia 43-inch F50 4K Fire TV vs Toshiba 43-Inch C350 Fire TV
  • Insignia 43-inch F50 4K Fire TV vs Vizio 43" 4K Smart Led TV
  • 43" 4K UHD HDR Frameless Xumo TV vs Toshiba 43-Inch C350 Fire TV
  • Hisense Class QD6 Series QLED 4K UHD Smart Fire TV vs Insignia 43-inch F50 4K Fire TV

Buying guides that pick them

  • Best 43-inch smart TVs under $200
4
43" 4K UHD HDR Frameless Xumo TV

43" 4K UHD HDR Frameless Xumo TV

Choose the Xumo TV if you want Dolby Vision and HLG support, Bluetooth, and a voice remote that searches across apps.

Pros
  • Dolby Vision, HDR10 and HLG support for better contrast in dark scenes
  • Bluetooth plus Wi-Fi and Ethernet
  • Advanced voice remote searches across hundreds of apps
  • Dolby Audio and a frameless design
Cons
  • Xumo TV has a smaller app ecosystem than Fire TV
  • Siri support is limited compared with Alexa on Fire TV
  • 120Hz is an effective rate, not a true 120Hz panel
  • No price or review data given here to judge value
Video Interface
HDMI
—
Supported Resolutions4K—
Show all 40 specsShow fewer specs
SpecInsignia 43-inch F50 4K Fire TV43" 4K UHD HDR Frameless Xumo TV
Backlight TechnologyLED—
Display HighlightsHDR10—
Display Aspect Ratio16:9—
Image Contrast RatioImproved contrast ratios (with HDR10)—
Viewing Angle170 degrees—
Viewing Angle (Vertical)170 degrees—
Menu LanguageSpanish, English—
Stand And MountStand included—
Design HighlightsWall mountable—
MaterialMetal (bezel), Glass (edge-to-edge)—
Mount InterfaceVESA 100x100 standard—
Contrast Ratio5496:1—
Screen size—43"
Display technology—Direct LED
HDR formats—Dolby Vision, HDR10, HLG
Smart TV OS—Xumo TV
Wi-Fi—built-in WiFi
Bluetooth—Bluetooth
Ethernet input—Yes (RJ-45, 10/100Mb/s, WOL)
Maximum power consumption—130W
Weight with stand—7.3kg / 16.06lbs
High Definition—Yes
Color—Black
Assistant Support—Siri
HDR—Yes
Connectivity—Bluetooth, Wi-Fi, USB, HDMI, VGA, Ethernet, Opt…
Supported Streaming Services—Hulu, Netflix, Prime Video, YouTube, Disney+
Weight—20 lb
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