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Wet n Wild PhotoFocus Foundation vs L'Oréal Infallible Fresh Wear Foundation

The L'Oréal Infallible Fresh Wear is the stronger all-rounder: 40 shades, full coverage, SPF 25 and a waterproof, 24-hour formula that owners and testers rate highly for wear. The Wet n Wild PhotoFocus is the lighter, buildable matte option with a light-adjusting complex and a photo-friendly finish, and it is vegan and gluten-free. Both are matte liquids in 1 fl oz bottles; pick the L'Oréal for coverage, sun protection and shade matching, and the Wet n Wild for a lighter everyday matte that photographs well.

  • Choose the Wet n Wild PhotoFocus if you want buildable, light-diffusing matte coverage for photos and prefer a vegan, gluten-free formula.
  • Choose the L'Oréal Infallible Fresh Wear if you need full coverage, SPF 25 and a waterproof formula that holds through long days.

Prices

  • Wet n Wild PhotoFocus Foundation: $8.69 at eBay (checked today)
  • L'Oréal Infallible Fresh Wear Foundation: $14.97 at Amazon (checked today)
  • Difference: the Wet n Wild PhotoFocus Foundation is $6.28 cheaper than the L'Oréal Infallible Fresh Wear Foundation today
Wet n Wild
Wet n Wild PhotoFocus Liquid Foundation

Wet n Wild PhotoFocus Foundation

Wet n Wild PhotoFocus Liquid Foundation

$8.69at eBayObserved at 8:14 AM
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Pros
  • Buildable coverage that starts light and layers up
  • Light-diffusing complex flatters in photos
  • Vegan, cruelty-free and gluten-free
  • Matte finish suits oily and combination skin
Cons
  • Only 20 shades
  • No SPF
  • Not waterproof, so it smudges with sweat or rain
L'Oréal Paris
L'Oréal Paris Infallible Fresh Wear 24HR Foundation

L'Oréal Infallible Fresh Wear Foundation

L'Oréal Paris Infallible Fresh Wear 24HR Foundation

$14.97at AmazonObserved at 8:14 AM
See all prices and details
Visit Amazon

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Pros
  • 40 shades, double the Wet n Wild range
  • Full coverage in one pass
  • SPF 25 and waterproof for long wear
  • Rated 5/5 for longwear and labeled 24HR
Cons
  • Full coverage can feel heavier on dry skin
  • Matte finish with no light-diffusing claim
  • Fewer ethical certifications than the Wet n Wild

What separates them

Wet n Wild PhotoFocus FoundationL'Oréal Infallible Fresh Wear Foundation
Shade range20 shades40 shades
CoverageBuildable, starts lightFull coverage
LongwearRated 4.7/5 for longwearRated 5/5, labeled 24HR
Sun protectionNo SPFSPF 25
WaterproofNot waterproofWaterproof
Finish and effectMatte with a light-diffusing, light-adjusting complexMatte, no light-diffusing claim
Formula ethicsVegan, cruelty-free, gluten-freeCruelty-free, paraben-free
Editor testing rating4.9/54.8/5

Price history

$14.97$4.92
Oct 31Nov 9
  • Wet n Wild PhotoFocus Foundation: lowest $4.92 on Oct 31 at Amazon; $4.92 on Nov 9.
  • L'Oréal Infallible Fresh Wear Foundation: lowest $9.53 on Nov 9 at Ladymakeup.

Prices at every store

Wet n Wild PhotoFocus Foundation

  • eBayPre-owned

    Availability unknownSold by steals_deals_us (99.8% positive, 55,600 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $8.00Free shippingObserved at 8:23 AM
    Visit eBay
  • eBayNew

    Availability unknownSold by ja638020 (100% positive, 24 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $8.69Free shippingObserved at 8:14 AM
    Visit eBay

Also available at

  • Hy-VeeCheck price at Hy-Vee
  • Wet N WildCheck price at Wet N Wild
  • WalmartCheck price at Walmart

Store links may earn us a commission.

Prices and history →

L'Oréal Infallible Fresh Wear Foundation

  • LadymakeupNew

    In stock

    $9.53+ $8.75 shippingObserved at 2:31 AM
    Visit Ladymakeup
  • WalmartNew

    In stock

    $12.97+ $6.99 shippingObserved at 8:16 AM
    Visit Walmart
  • WalmartNew

    In stock

    $14.97+ $5.99 shippingObserved at 8:14 AM
    Visit Walmart
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $14.97Observed at 8:14 AM
    Visit Amazon
All 16 stores and price history →

Specs compared

SpecWet n Wild PhotoFocus FoundationL'Oréal Infallible Fresh Wear Foundation
Shade range20 shades available40 shades available
TextureLiquidLiquid
FinishMatteMatte
Longwear4.7/5 rating5/5 rating
CoverageBuildableFull Coverage
FormLiquidLiquid
Sun ProtectionSPF 0SPF 25
Skin TypeAllFor All Skin Types
SustainabilityCruelty-freeCruelty-free
Skin Concern TargetsRedness—
SubtypeLiquid Foundation—
TypeFoundation—
Show all 27 specsShow fewer specs
SpecWet n Wild PhotoFocus FoundationL'Oréal Infallible Fresh Wear Foundation
UndertoneAll undertones—
Skin BenefitHydrating, Moisturizing—
EffectLight-diffusing—
FormulaLight-adjusting complex—
Free OfGluten Free—
Application MethodPaddle, Brush, Sponge—
Typical UsersUNISEX—
Age RangeAdult—
Volume1 fl oz—
Weight

What reviewers say

Wet n Wild PhotoFocus Foundation

Reviewers rate it highly for the price, calling it a strong matte foundation that photographs well. Complaints center on the matte finish drying out skin and on the packaging.

What people mention
  • CoveragePraisedReviewers say it builds from light to medium-full without looking heavy.
  • FinishMixedThe matte finish is liked on oily skin but called drying on dry skin.
  • LongwearPraisedOwners report it lasts through a long day and photographs well.
  • PackagingCriticisedThe open bottle makes it easy to pour out too much product.

L'Oréal Infallible Fresh Wear Foundation

Widely reviewed as a dependable full-coverage drugstore foundation that holds up through long days. Oily-skin users rate the matte finish and staying power highly; dry-skin users often find it less forgiving.

What people mention
  • CoveragePraisedUsers say a small amount covers redness and blemishes fully.
  • FinishMixedOily skin likes the matte look; dry skin finds it flat or patchy.
  • LongwearPraisedOwners report it lasting a full workday without breaking down.
  • Shade rangePraised40 shades give most skin tones a workable match.

Questions and answers

Which is better for oily skin?
Both are matte. The L'Oréal lasts longer and resists sweat and water, so it holds up better on very oily skin through a full day.
Which gives more natural-looking coverage?
The Wet n Wild, because its coverage is buildable and its light-diffusing complex softens the look. The L'Oréal goes on full coverage from the start.
Does either have sun protection?
Only the L'Oréal, at SPF 25. The Wet n Wild has no SPF, so pair it with a separate sunscreen.
Which lasts longer?
The L'Oréal. It is rated 5/5 for longwear, labeled 24HR and waterproof; the Wet n Wild is rated 4.7/5 and is not waterproof.
Is the L'Oréal worth stepping up to?
Yes if you want full coverage, SPF and a wider shade match. Stay with the Wet n Wild if you prefer lighter, buildable matte coverage.
Which is better for photos?
The Wet n Wild is built for it: its light-adjusting, light-diffusing formula is designed to look even under flash and daylight.

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More comparisons

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  • L'oreal Paris True Match vs L'Oréal Paris Infallible Fresh Wear 24HR Foundation

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1.0 OZ
—
Packaging TypeBottle—
Waterproof—Yes
Non-Comedogenic—Yes
Size—1 fl oz
Paraben-Free—Yes