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Wet n Wild PhotoFocus Foundation vs Maybelline Fit Me Matte + Poreless Foundation

The Wet n Wild PhotoFocus is the better pick for a matte, photo-ready finish on a tight budget, and its 20 shades cover all undertones. The Maybelline Fit Me Matte + Poreless offers more shades and built-in SPF 18, but its listed finish is inconsistent and long-time users report a thinner formula and discontinued shades. Both are lightweight liquids that suit normal to oily skin. Pick Wet n Wild for a reliable matte look; pick Maybelline if you want sun protection and a wider shade count.

  • Choose the Wet n Wild PhotoFocus if you want a matte, light-diffusing finish for photos and a cruelty-free, vegan, non-comedogenic formula.
  • Choose the Maybelline Fit Me Matte + Poreless if you want more shade options, SPF 18, and oil control for normal to oily skin.

Prices

  • Wet n Wild PhotoFocus Foundation: $8.69 at eBay (checked today)
  • Maybelline Fit Me Matte + Poreless Foundation: $6.99 at eBay (checked today)
  • Difference: the Maybelline Fit Me Matte + Poreless Foundation is $1.70 cheaper than the Wet n Wild PhotoFocus Foundation today
Wet n Wild
Wet n Wild PhotoFocus Liquid Foundation

Wet n Wild PhotoFocus Foundation

Wet n Wild PhotoFocus Liquid Foundation

$8.69at eBayObserved at 8:14 AM
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Pros
  • Matte, light-diffusing finish that photographs well
  • Buildable coverage with a light-adjusting complex
  • Vegan, cruelty-free, gluten-free and non-comedogenic
  • Works with paddle, brush or sponge
  • Suits all skin types and undertones
Cons
  • No sun protection
  • Only 20 shades
  • Matte finish can look flat on dry skin
  • Hydrating claims sit oddly with a matte formula
Maybelline
Maybelline Fit Me Matte + Poreless

Maybelline Fit Me Matte + Poreless Foundation

Maybelline Fit Me Matte + Poreless

4.2(6,577 ratings)
$6.99at eBayObserved at 8:14 AM
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Pros
  • SPF 18 built in
  • More shades than the Wet n Wild
  • Oil-free clay formula controls shine on oily skin
  • Lightweight and breathable
  • 12-hour wear claimed
Cons
  • Reviewers report a thinner formula and discontinued shades
  • Finish is described inconsistently
  • Color can transfer in heat and humidity
  • Lightest shade still too dark for some

What separates them

Wet n Wild PhotoFocus FoundationMaybelline Fit Me Matte + Poreless Foundation
FinishMatteListed as dewy in one place and matte in another; reviewers describe a natural matte look
Shade range20 shades, all undertones24 to 40 shades depending on the listing
Sun protectionNone (SPF 0)SPF 18
CoverageBuildableMedium, buildable to full
Oil controlHydrating, moisturizing formulaOil-free with clay to absorb oil and control shine
Longwear4.7/5 editor rating4.5/5 editor rating; 12-hour wear claimed
Formula stabilityConsistent formulaReviewers report a changed, thinner texture and discontinued shades
Skin benefitsNon-comedogenic, vegan, cruelty-free, gluten-freeNon-comedogenic, tone-correcting, targets pores and fine lines

Price history

$8.98$3.00
Oct 31Nov 9
  • Wet n Wild PhotoFocus Foundation: lowest $4.92 on Oct 31 at Amazon; $4.92 on Nov 9.
  • Maybelline Fit Me Matte + Poreless Foundation: lowest $3.00 on Oct 31 at Ulta Beauty; $8.98 on Nov 9.

Prices at every store

Wet n Wild PhotoFocus Foundation

  • eBayPre-owned

    Availability unknownSold by steals_deals_us (99.8% positive, 55,600 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $8.00Free shippingObserved at 8:23 AM
    Visit eBay
  • eBayNew

    Availability unknownSold by ja638020 (100% positive, 24 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $8.69Free shippingObserved at 8:14 AM
    Visit eBay

Also available at

  • Hy-VeeCheck price at Hy-Vee
  • Wet N WildCheck price at Wet N Wild
  • WalmartCheck price at Walmart

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Prices and history →

Maybelline Fit Me Matte + Poreless Foundation

  • WalmartNew

    In stock

    $8.98+ $6.99 shippingObserved at 8:17 AM
    Visit Walmart
  • TargetNew

    In stock

    $8.99+ $10.99 shippingObserved at 8:17 AM
    Visit Target
  • eBayNew

    Availability unknownSold by avmo.sales (99.7% positive, 8,200 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $6.99Free shippingObserved at 8:14 AM
    Visit eBay
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $8.98Observed at 8:14 AM
    Visit Amazon

Also available at

  • WalmartCheck price at Walmart

Store links may earn us a commission.

All 14 stores and price history →

Specs compared

SpecWet n Wild PhotoFocus FoundationMaybelline Fit Me Matte + Poreless Foundation
Shade range20 shades available24 shades available
TextureLiquidLiquid
FinishMatteDewy
Longwear4.7/5 rating4.5/5 rating
CoverageBuildableMedium coverage
FormLiquidLiquid
Skin Concern TargetsRednessPores
SubtypeLiquid FoundationLiquid Foundation
TypeFoundationFoundation
UndertoneAll undertonesWarm
Sun ProtectionSPF 0SPF 18, SPF 0
Skin BenefitHydrating, MoisturizingPore Minimizing
Show all 40 specsShow fewer specs
SpecWet n Wild PhotoFocus FoundationMaybelline Fit Me Matte + Poreless Foundation
EffectLight-diffusingPoreless, Matte
FormulaLight-adjusting complexOil-free
Free OfGluten FreeOil-free
Application MethodPaddle, Brush, SpongeFingertips
Skin TypeAllAll
Typical UsersUNISEXWomen
Age RangeAdultAdult
Volume1 fl oz1 fl oz
Weight1.0 OZ1.0 OZ
Packaging Type

What reviewers say

Wet n Wild PhotoFocus Foundation

Reviewers rate it highly for the price, calling it a strong matte foundation that photographs well. Complaints center on the matte finish drying out skin and on the packaging.

What people mention
  • CoveragePraisedReviewers say it builds from light to medium-full without looking heavy.
  • FinishMixedThe matte finish is liked on oily skin but called drying on dry skin.
  • LongwearPraisedOwners report it lasts through a long day and photographs well.
  • PackagingCriticisedThe open bottle makes it easy to pour out too much product.

Maybelline Fit Me Matte + Poreless Foundation

  • 4.2 / 56,577 ratings

Long-time users praise the natural finish, coverage and staying power, and some with sensitive skin report no irritation. Others say the formula and shade range have changed, with discontinued pale shades and a thinner, less hydrating texture.

What people mention
  • FinishPraisedReviewers say it dries down to a natural matte that looks like skin rather than flat.
  • CoveragePraisedUsers find medium coverage hides redness and pores without feeling heavy.
  • Wear timePraisedMany report it lasts a full day and holds up to sweat.
Reviews
  • Favorite foundation

Questions and answers

Which is better for oily skin?
Maybelline Fit Me Matte + Poreless. It is oil-free, contains clay to absorb oil, and is aimed at normal to oily skin. The Wet n Wild is matte but marketed as hydrating.
Which has more shades?
Maybelline, though the count varies by listing (24 to 40). Wet n Wild lists 20 shades across all undertones.
Which lasts longer?
Wet n Wild scores slightly higher on editor longwear ratings. Maybelline claims 12-hour wear, but reviewers say color can come off in hot, humid weather.
Does either have sunscreen?
Maybelline lists SPF 18. Wet n Wild has no SPF, so pair it with a separate sunscreen.
Is the Wet n Wild worth stepping up to?
It is the safer choice if you want a consistent matte formula and cruelty-free credentials. Step up to Maybelline only if you need SPF and more shades.

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Bottle
Bottle
SustainabilityCruelty-free—
Shades—40 shades
Brand—Maybelline
Makeup shade—Natural
Skin tone—Medium
Makeup coverage—Full
Makeup finish—Matte
Makeup form—Liquids
Spf value—18
Features—Lightweight
Skin undertone—Neutral
Skin care key benefits—Tone Correcting
Skin care concern—Fine Lines
Container type—Bottle
Dispenser style—Pump
Size—1 fl oz
Color—Beige
Tint Effect—Tinted
  • Formula changeCriticisedLong-time users say the texture is now thinner and less hydrating than earlier bottles.