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This hour's deals
LG
LG G4 OLED
−31%
Open boxTech · BuyDig.com

LG G4 OLED

Deal score 5.6 · Good deal
$2,339.10$3,399.00 BuyDig.com's price new

You save $1,059.90 at BuyDig.com

Deal.ai's agents found this deal on November 8. The store may have changed its price since.

Why it's a great deal

  • Open box from BuyDig.com, compared with the price new
  • New elsewhere right now: Fireowls Corporation $3,296.25, Creation Networks $4,000.00 (typical $3,648.13 across 2 stores)
  • Less than buying it new at any of 2 stores
  • BuyDig.com lists its regular price at $3,399.00: 31% off by its own figures
  • Rated 5.0 out of 5 by 9,600 buyers
Visit BuyDig.com

Every store we checked

  • BuyDig.comOpen box

    In stock

    $2,339.10Observed at 5:19 PM
    Visit BuyDig.com
  • BeachcameraOpen box

    In stock

    $2,339.10Observed at 5:19 PM
    Visit Beachcamera
  • Fireowls CorporationNew

    In stock

    $3,296.25Observed at 5:19 PM
    Visit Fireowls Corporation
  • DirectDialNew

    In stock

    $4,000.00Observed at 5:19 PM
    Visit DirectDial
  • Tech For LessRefurbished

    Availability unknown

    $1,919.97Observed Nov 5, 2026, 7:28 AM
    Visit Tech For Less
  • Creation NetworksNew

    Availability unknown

    $4,000.00Observed at 5:19 PM
    Visit Creation Networks
  • Electronic ExpressOpen box

    Out of stock

    $1,499.50Observed at 5:19 PM
    Visit Electronic Express
  • ConnectionNew

    Out of stock

    $3,445.95Observed at 5:19 PM
    Visit Connection
  • PCNationNew

    Out of stock

    $4,000.00Observed at 5:19 PM
    Visit PCNation
  • Simplified ComputersNew

    Out of stock

    $4,013.99Observed at 5:19 PM
    Visit Simplified Computers
  • WalmartNew

    Out of stockSold by eCOMMERCEBUSINESSPRIME

    $4,183.99Observed at 5:19 PM
    Visit Walmart
Price history and every store's price →

About it

Product OverviewThe LG OLED97G4CUA is a 97-inch 4K UHD OLED Gen 4 display — LG's largest OLED panel offering for premium commercial and high-end residential applications. At this scale, the OLED evo technology with Micro Lens Array delivers picture quality that no LCD display of comparable size can match in terms of per-pixel contrast, true black, and color accuracy. The α11 AI processor applies continuous scene analysis and upscaling to maintain consistent output quality from any source, while Dolby Vision and Wide Color Gamut support extend HDR and color performance to the full range of professional content. For AV integrators specifying the centerpiece display for a flagship boardroom, executive media room, or premium hospitality space, the OLED97G4CUA represents the upper bound of OLED large-format display performance.Product DescriptionThe OLED97G4CUA is a statement-level commercial display that combines the physical scale of a large-format professional panel with the picture quality architecture of LG's OLED evo technology. At 97 inches, this display is appropriate for flagship boardrooms, large executive conference rooms, premium hospitality venues, and spaces where the display itself is a feature of the interior design. The gallery-style slim-depth form factor allows it to be mounted flush against a wall without the visual bulk of a conventional large-format LCD.The OLED evo panel with Micro Lens Array achieves peak brightness 150% above the standard B4 OLED series, making the 97-inch display practical for spaces with significant ambient light rather than requiring complete light control. Each of the display's self-lit pixels can achieve peak luminance and zero output simultaneously across different screen regions, providing the per-pixel contrast performance that makes OLED the preferred technology for applications where image quality is the primary specification criteria.The α11 AI processor delivers AI Picture Pro for real-time content-adaptive optimization and AI Super Upscaling to enhance lower-resolution source material. In a 97-inch display, upscaling quality matters significantly — lower-quality source content at this scale will show compression artifacts and softness more visibly than on smaller panels. The AI Super Upscaling capability mitigates this by reconstructing fine detail from reduced-resolution inputs before they are rendered at full panel resolution. Dolby Vision HDR, Wide Color Gamut, and Progressive Scan complete the picture processing specification. The webOS platform with LG Channels integration adds streaming and free-channel capability for multi-purpose deployment contexts.

Specification

Detail

Model

OLED97G4CUA

Screen Size

97"

Resolution

3840 x 2160 (4K UHD)

Panel Type

OLED evo with Micro Lens Array

Processor

α11 AI Processor

Smart Platform

webOS with LG Channels

HDR Support

Dolby Vision

Color

Wide Color Gamut (WCG)

Key Features

97-Inch OLED evo Display — LG's largest OLED panel delivers maximum visual impact for flagship boardrooms, premium hospitality venues, and large-format commercial installations.

Micro Lens Array Brightness — 150% brighter than the B4 series, enabling OLED performance in spaces with significant ambient light.

Per-Pixel OLED Contrast — Self-lit pixels achieve true black and peak brightness simultaneously across different screen regions, with no backlight uniformity compromise.

α11 AI Processor — Real-time AI scene analysis and upscaling maintain high-quality output from any resolution source across the full 97-inch panel.

From Creation Networks

  • 97-inch OLED evo panel with Micro Lens Array, LG's largest OLED offering
  • Peak brightness 150% above the standard B4 OLED series
  • Per-pixel OLED contrast with true black and no backlight uniformity compromise
  • α11 AI Processor with AI Picture Pro and AI Super Upscaling
  • Dolby Vision HDR and Wide Color Gamut support
  • Gallery-style slim profile designed for flush wall mounting
Sizes
97"
Fit
Gallery-style slim-depth form factor allows flush wall mounting
Sizing
Pixel pitch is approximately 0.56mm; sharp at typical viewing distances of 12 to 24 feet, though pixel density may be perceptible at very close distances
Returns
30-day return policy from the delivery date on many products; product restrictions apply and restocking fees apply for open-box items
Shipping
Most in-stock orders placed Monday-Friday ship within 24-48 hours; general restrictions apply
In the box
LG OLED97G4CUA 97" display

Specs

Resolution
3840 x 2160
CEC Enabled
Yes
High Definition
Yes
HDTV Format
4K
Color
Black
Screen Form
Flat
Display Type
OLED
Assistant Support
Google Assistant, Amazon Alexa, Siri
HDR
Yes
Refresh Rate
120 Hz

About the LG G4 OLED

The LG G4 is LG's 2025 flagship 4K OLED TV, sold here in a 55-inch flat panel. It uses an OLED evo panel with Micro Lens Array for higher brightness than LG's B4 series, runs at 120 Hz with four HDMI ports, and supports Dolby Vision, Google Assistant, Alexa and Siri. The best new price is $4,000 at Avendor as of November 6, 2026, but the recent daily range is wide: $998 on October 30, 2026 up to $6,253.59 on November 3, 2026, so the current price sits well above the low end.

Best forMovie and streaming fans who want true black in a dark roomGamers wanting 120 Hz and four HDMI inputsBuyers who want a slim wall-mounted centerpiecePeople who use Alexa, Google Assistant or Siri
Pros
  • Per-pixel OLED contrast with true black and no backlight bloom
  • OLED evo panel with Micro Lens Array is brighter than the B4 series
  • 120 Hz refresh with four HDMI ports for consoles and soundbars
  • Dolby Vision HDR and wide color gamut
  • Slim gallery-style design that mounts nearly flush

More deals like this

  • All LG deals and products
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Price facts

  • This deal was $2,339.10 at BuyDig.com on Nov 8.
  • Lowest price today: $3,296.25 at Fireowls Corporation (checked Nov 8, 2026).
  • It's down $2,036.75 from $5,333.00 a week ago.
  • Checked at 11 stores.

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Built-in Google Assistant, Alexa and Siri support
Cons
  • 55-inch size is small for the price at this listing
  • Peak brightness still trails the brightest LCD sets in a sunlit room
  • OLED panels can dim static logos and carry burn-in risk with constant news tickers
  • No stand or wall mount listed in the box
  • Price has swung from $998 to over $6,200 in a week

What reviewers say

  • 5 / 59,600 ratings

With 4.8 out of 5 from 4,000 ratings, owners are largely very positive about the G4's picture. Praise centers on deep blacks, strong HDR and gaming features; the usual complaints are brightness in bright rooms and price.

What people mention
  • Picture qualityPraisedOwners describe deep blacks, accurate color and strong HDR impact.
  • BrightnessMixedBrighter than earlier OLEDs, but some find it dimmer than high-end LCDs in bright rooms.
  • GamingPraised120 Hz, low input lag and four HDMI ports are called out by gamers.
  • DesignPraisedThe slim gallery profile is liked for flush wall mounting.
  • PriceCriticisedReviewers say it costs a lot, especially in smaller sizes.
  • Burn-inCriticisedSome owners worry about image retention with static logos and tickers.
Reviews
  • Best 55-Inch TV for 2023: Top Features and Brands for Every Budgetcnet.com

Questions and answers

Is the LG G4 OLED worth it over the B4?
The G4 adds the brighter OLED evo panel with Micro Lens Array and a faster α11 processor. If you watch in a bright room or want the best HDR, it is the stronger set; in a dark room the B4 covers most needs for less.
What size is this LG G4?
This listing is the 55-inch model, 48.1 inches wide and 1.1 inches deep, weighing 49.6 lb. The G4 line also comes in larger sizes.
Does the LG G4 support 120 Hz gaming?
Yes. It has a 120 Hz panel and four HDMI ports, so you can connect a PS5, Xbox and a soundbar at once.
Is a stand included?
The box listed here contains only the display, so plan on a wall mount or a separate stand. The gallery design is made for flush wall mounting.
When is the LG G4 cheapest?
Its daily price has ranged from $998 on October 30, 2026 to $6,253.59 on November 3, 2026. The current $4,000 at Avendor is far above the low, so waiting for a sale makes sense.
Which voice assistants does it work with?
It supports Google Assistant, Amazon Alexa and Siri, and streams Netflix, Prime Video, YouTube and Disney+.

Compare the LG G4 OLED

  • LG G4 OLED vs Hisense 55-Inch U8N Mini-LED ULED 4K Google Smart TV
  • Samsung 55” Class M70HB Series Mini LED 4K UHD Samsung Vision AI Companion Smart Tizen TV 2026 vs LG G4 OLED
  • LG B5 vs LG G4 OLED
  • LG 65 inch OLED evo AI C6 4K Smart webOS TV (2026) vs LG G4 OLED
  • 55" Class NXTFRAME 4K QLED Smart TV vs LG G4 OLED
  • LG OLED48B5P 48 inch Class B5 Series OLED AI 4K Smart webOS TV (2025) vs LG G4 OLED

Buying guides that pick the LG G4 OLED

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