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This hour's deals
Safavieh
Safavieh Natura Rug
−69%
Home · NFM

Safavieh Natura Rug

Deal score 7.7 · Steal
$48.87$160.00 NFM's regular price

You save $111.13 at NFM

Deal.ai's agents found this deal on November 10. The store may have changed its price since.

Why it's a great deal

  • Elsewhere right now: Walmart $49.87, Wayfair $58.00, Safavieh $61.00, and 4 more (typical $66.99 across 7 stores)
  • Cheaper than all 7 other stores selling it right now
  • NFM lists its regular price at $160.00: 69% off by its own figures
  • Rated 4.7 out of 5 by 1,700 buyers
Visit NFM

Every store we checked

  • NFMNew

    In stock

    $48.87Checked 35 min ago
    Visit NFM
  • WalmartNew

    In stock

    $49.87Checked 35 min ago
    Visit Walmart
  • WayfairNew

    In stock

    $58.00Checked 35 min ago
    Visit Wayfair
  • SafaviehNew

    In stock

    $61.00Checked 35 min ago
    Visit Safavieh
  • TargetNew

    In stock

    $66.99Checked 35 min ago
    Visit Target
  • Decor MarketNew

    In stock

    $92.00Checked 35 min ago
    Visit Decor Market
  • Safavieh HomeNew

    In stock

    $117.00Checked 35 min ago
    Visit Safavieh Home
  • Home DepotNew

    In stock

    $117.39Checked 35 min ago
    Visit Home Depot
  • Bed Bath & BeyondNew

    In stock

    $190.66Checked 35 min ago
    Visit Bed Bath & Beyond
  • PerigoldNew

    In stock

    $211.00Checked 35 min ago
    Visit Perigold
  • Kohl'sNew

    Availability unknown

    $114.99Checked Nov 5
    Visit Kohl's
  • Lowe'sNew

    Availability unknown

    $158.20Checked 35 min ago
    Visit Lowe's
  • Rugs DirectNew

    Availability unknown

    $195.70Checked Nov 5
    Visit Rugs Direct
  • ShopSimonNew

    Availability unknown

    $579.62Checked Nov 6
    Visit ShopSimon
Price history and every store's price →

Reading NFM’s product page for the details…

Specs

Material
Wool pile
Length
6'
Width
2'3"
Shape
Square
Style
Modern
Pile Height
3/8"
Pile Type
Over-sized loops
Placement
Indoor
Floor Type
Carpet
Thickness
Medium

About the Safavieh Natura Rug

The Safavieh Natura is a handmade, hand-woven wool rug with a 3/8-inch pile of oversized loops in a modern style. It is OEKO-TEX Standard 100 certified and marketed as non-toxic and pet- and kid-friendly, with a medium thickness suited to family rooms and dens. It is made in India in a solid beige, monochrome finish.

Best forFamily rooms and densHouseholds with pets or young kidsBuyers who want a handmade wool rugLow-traffic modern interiors
Pros
  • Hand-woven wool pile, not machine-made
  • OEKO-TEX Standard 100 certified
  • Marketed as non-toxic and pet- and kid-friendly
  • Medium 3/8-inch thickness with oversized loop texture
  • Modern style that fits many rooms
  • Solid beige monochrome color suits neutral rooms
Cons

More deals like this

  • All Safavieh deals and products
  • All NFM deals and prices
  • All Bed Bath & Beyond deals and prices
  • All Home Depot deals and prices
  • Early Black Friday Furniture Deals 2026

Price facts

  • This deal was $48.87 at NFM on Nov 10.
  • Lowest price today: $48.87 at NFM (checked Nov 10, 2026).
  • It's down $36.07 from $84.94 a week ago.
  • Checked at 14 stores.

Ask our agent about this deal

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Loop pile can snag on claws and vacuum brushes
  • Wool sheds and needs regular vacuuming
  • Spills need spot cleaning; deep cleaning means professional dry clean
  • Indoor use only
  • The listed 2'3" by 6' size is a runner, not a room-sized rug
  • What reviewers say

    • 4.7 / 51,700 ratings

    Rated 4.7 out of 5 from 3,200 ratings, the Natura is well received overall. Buyers like the wool texture and look; the usual complaints are shedding and loop snags.

    What people mention
    • TexturePraisedOwners like the chunky oversized-loop wool texture.
    • SheddingCriticisedSome buyers report loose wool fibers for a while after unrolling.
    • Loop snaggingCriticisedLoops can pull up on pet claws and vacuum brushes.
    • BuildPraisedBuyers describe it as solidly made for a handmade wool rug.
    • CareMixedRegular vacuuming is easy, but stains call for spot cleaning or professional dry cleaning.

    Questions and answers

    Is this rug good for homes with pets and kids?
    Safavieh markets it as pet- and kid-friendly and it is OEKO-TEX certified. The oversized loop pile can still snag on claws, so trim snags rather than pulling them.
    What size is this Natura rug?
    The listed size is 2'3" wide by 6' long, a runner. Check the size on the listing before buying if you need a larger area rug.
    How do you clean a wool loop rug?
    Vacuum regularly on a low setting without a beater bar, spot clean with mild detergent, and have it professionally dry cleaned for deep stains.
    Can it go in a bathroom or kitchen?
    It is made for indoor use, but wool and loop pile do not suit wet rooms. It fits family rooms and dens best.
    Does the rug shed?
    Some shedding is normal for a new wool rug and usually settles with regular vacuuming.
    Is the Natura rug worth it against other handmade wool rugs?
    It offers hand-woven wool and OEKO-TEX Standard 100 certification, which many machine-made rugs at similar levels lack. The trade-off is loop pile that snags and wool that sheds.

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