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Amazon Fire TV 43" 4-Series 4K UHD Smart TV

Amazon Fire TV 43" 4-Series 4K UHD Smart TV

Best price now

$100.00at MercariObserved at 10:53 AM

60% under what the other stores charge

Compared across 3 stores. Prices are checked against each store and labelled with when.

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Our take on the Amazon Fire TV 43" 4-Series 4K UHD Smart TV

The Amazon Fire TV 4-Series is a budget 43-inch 4K LED TV with the Fire TV interface built in, so you get Prime Video, Netflix and Disney+ without a streaming stick. It has four HDMI ports, HDR support, a 60 Hz panel and Alexa voice control through the remote. The best new price is $100 at Mercari as of November 4, 2026, and three stores list it new. That $100 is at the low end for this set, which normally sells for roughly $150 to $250 new depending on the sale.

Best forBudget buyers who want a cheap 4K bedroom or guest-room TVPrime Video and Alexa householdsPeople who want streaming built in with no extra stickCasual viewers and kids' rooms
Pros
  • Fire TV interface is built in, so no separate streaming device is needed
  • Four HDMI ports is generous at this size and price
  • Alexa voice search works from the remote
  • HDR support and 4K resolution at a low price
  • Simple setup for anyone already in the Amazon ecosystem
Cons
  • 60 Hz panel and modest brightness; not a set for serious movie or sports viewing
  • Picture quality and contrast trail pricier 4K TVs
  • Fire TV interface pushes Amazon content and ads
  • Only 8 GB of storage, so app space is tight
  • Remote and interface can feel slow at times

Amazon Fire TV 43" 4-Series 4K UHD Smart TV prices at every store

  • eBayNew

    In stock

    $249.00Free shippingObserved at 10:53 AM
    Visit store
  • MercariNew

    Availability unknown

    $100.00Observed at 10:53 AM
    Visit store
  • RELYmediaNew

    Availability unknown

    $308.19Observed at 10:53 AM
    Visit store

Amazon Fire TV 43" 4-Series 4K UHD Smart TV price history

Lowest price we've seen: $100.00 on Nov 4 at Mercari. Tracked across 3 stores since Nov 4.

What reviewers say

Owners generally treat the 4-Series as a good value budget TV: easy setup, built-in streaming and a low price. Complaints focus on average picture quality, a cluttered Fire TV home screen and occasional sluggishness.

Pros
  • Easy setup and built-in Fire TV apps
  • Good value for the price
  • Alexa voice remote is handy
  • Enough HDMI ports for a console and a couple of devices
Cons
  • Mediocre brightness and contrast
  • Fire TV interface feels ad-heavy and slow
  • Limited app storage
  • Sound is thin without a soundbar

Specifications

Resolution
3840 x 2160
High Definition
Yes
HDTV Format
4K
Color
Black
Screen Form
Flat
Display Type
LED
Assistant Support
Amazon Alexa
HDR
Yes
Refresh Rate
60 Hz
Connectivity
Bluetooth, Wi-Fi, USB, HDMI, Ethernet, AUX
Supported Streaming Services
Netflix, Prime Video, Disney+
Screen Size
43 inches
HDMI Ports
4 HDMI ports

Questions and answers

Is the Fire TV 4-Series 43-inch worth it at $100?
At $100 at Mercari as of November 4, 2026, it is a strong deal for a basic 4K TV. It suits a bedroom or spare room; if you care about picture quality, spend more on a brighter set.
Do I need a Fire Stick with this TV?
No. Fire TV is built in, so Netflix, Prime Video, Disney+ and other apps run on the TV itself. You only need a stick if you want a newer or faster streaming interface.
How does it compare with the Fire TV Omni series?
The Omni line adds better brightness, hands-free Alexa on some models and improved picture. The 4-Series is the cheaper entry point and is fine for casual viewing.
Is 43 inches big enough for a living room?
It is best for bedrooms, kitchens and small rooms where you sit 5 to 8 feet away. For a main living room, most people prefer 50 inches or larger.
Does it support wall mounting?
Yes, it has standard VESA mounting points, so a typical 200 x 200 mm wall bracket works. The stand is included if you prefer a tabletop setup.
When is this TV cheapest?
Fire TV sets usually drop around Prime Day, Black Friday and Amazon device sales. The $100 Mercari price as of November 4, 2026 is already near the bottom of its recent range.
Where is the Amazon Fire TV 43" 4-Series 4K UHD Smart TV cheapest?
At Mercari, for $100.00, 60% under what the other stores charge, as of our latest check.
Where can I buy the Amazon Fire TV 43" 4-Series 4K UHD Smart TV?
3 stores we checked sell it, including Mercari, eBay, RELYmedia.

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