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Bigen Easy Color For Women is a permanent at-home hair color kit in shade 2N Deep Espresso, a very dark brown that reads almost black. It is aimed at women covering gray hair who want a dark, natural-looking result without a salon visit. The kit format competes with box dyes from L'Oréal and Clairol on convenience rather than on conditioning extras. Shoppers who want a deep, cool-toned dark brown and a simple single-application process are the core audience.
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Bigen Easy Color For Women 2N Deep Espresso Kit
