What is True RGB and why does it matter?

It is a backlight that uses separate red, green and blue LEDs rather than white ones. That lets the TV produce purer primary colors and a wider color range, which Sony says is its most colorful set.

How does it compare with the first BRAVIA 9?

The first BRAVIA 9 used a Mini LED backlight; this model moves to True RGB. Sony positions it as brighter and more colorful, with better anti-glare and wider viewing angles.

Is it good for a bright room?

Yes. Sony emphasizes its anti-glare technology and high brightness, which help in rooms with windows or lamps. Wide viewing angles also keep the picture consistent when you sit off to the side.

Does it run Google TV?

Yes. It is a Google TV set, so it uses Google's interface and app store with Sony's picture processing on top.

Do I need a soundbar?

The set has built-in speakers, but a flagship TV like this is usually paired with a soundbar or AV receiver for serious movie sound. Plan for one if you want full surround.