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Deal.ai › Sony › TVs
Sony
Sony BRAVIA 9 XR90 Series 65" 4K HDR

Sony BRAVIA 9 XR90 Series 65" 4K HDR

Best price now

$2,799.99at Best BuyChecked 4 h ago

Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.

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Price facts

  • Lowest price today: $2,799.99 at Best Buy (checked Nov 11, 2026).
  • Our take on the Sony BRAVIA 9 XR90 Series 65" 4K HDR

    The BRAVIA 9 XR90 is Sony's flagship Mini-LED 4K TV, sold here in the 65-inch size. It stands out for very high brightness, a wide color range and strong anti-glare handling, plus Sony's XR processing and accurate out-of-box picture modes. Reviewers rank it among the best Mini-LED sets for HDR movies and bright rooms, though OLED rivals still beat it on black-level purity and off-angle viewing. It suits movie and sports viewers who want punchy HDR without OLED brightness limits.

    Best forBright living rooms with lots of daylightHDR movie and sports viewingGamers who want a bright big-screen displayBuyers who prefer Mini-LED over OLED
    Pros
    • Very high peak brightness for HDR highlights
    • Wide color coverage with accurate picture presets
    • Effective anti-glare coating for bright rooms
    • Strong motion handling and upscaling from Sony's XR processor
    • Google TV with broad app support and hands-free voice
    Cons
    • Blooming around bright objects on dark scenes
    • Black levels and contrast fall short of OLED
    • Picture quality drops when viewed far off-center
    • Heavy, deep chassis that needs a sturdy stand or wall mount

    Sony BRAVIA 9 XR90 Series 65" 4K HDR prices at every store

    • Best BuyNew

      In stock

      $2,799.99Free shippingChecked 4 h ago
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    Store links may earn us a commission. Price via Klarna.

    Sony BRAVIA 9 XR90 Series 65" 4K HDR price history

    $2,799.99$2,799.99
    Nov 9Nov 11

    Lowest price we've seen: $2,799.99 on Nov 9 at Best Buy. Tracked across 1 store since Nov 9.

    What reviewers say

    Reviewers consistently praise the BRAVIA 9 for brightness, color and glare handling, calling it one of the strongest Mini-LED TVs available. Criticism centers on blooming, off-angle contrast and its bulk rather than on core performance.

    What people mention
    • BrightnessPraisedOwners and reviewers say HDR highlights and bright-room viewing are among the best in its class.
    • BloomingCriticisedReviewers note halos around bright objects on dark backgrounds, a known Mini-LED trade-off.
    • Off-angleCriticisedContrast and color shift when watching from the side, unlike OLED.
    • ColorPraisedAccurate, saturated color that holds up well in HDR content.
    • BuildMixedOwners like the premium feel but mention the set is heavy and deep.
    • MotionPraisedSmooth handling of sports and fast action with little blur.

    Specifications

    Connections
    HDMISource
    Screen Resolution
    3840x2160 (4K Ultra HD)Source
    Smart TV
    YesSource
    HDMI Version
    2.0Source
    Release Year

    Questions and answers

    Is the BRAVIA 9 better than OLED?
    It is brighter and better in bright rooms, but OLED still wins on black levels and off-angle viewing. Choose the BRAVIA 9 if brightness matters more than perfect blacks.
    Does it support 4K at 120Hz for gaming?
    Yes, it supports 4K at 120Hz with variable refresh rate on compatible HDMI inputs. Check that your console or PC and cable support the same mode.
    How does it handle glare in a bright room?
    Its anti-glare coating and high brightness make it one of the better sets for sunny rooms. Reflections are reduced but not eliminated.
    What is in the box?
    The TV, a stand, a remote, batteries and a power cable. A wall mount and HDMI cables are not included.
    Is the 65-inch version good for a large living room?
    It works well at typical living-room distances of about 7 to 9 feet. For very large rooms, a bigger size gives more immersion.
    Does it run Google TV?
    Yes, it uses Google TV with major streaming apps and voice search. Hands-free voice is supported.
    Where is the Sony BRAVIA 9 XR90 Series 65" 4K HDR cheapest?
    At Best Buy, for $2,799.99, as of our latest check.

    Stores we've priced the Sony BRAVIA 9 XR90 Series 65" 4K HDR at

    • Best Buy deals and prices

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