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A boxed at-home dye kit from Bleach London built around a cherry red shade, sold as a vegan, conditioning formula. It pairs a 60 ml color gel with a 60 ml 30 vol (9%) developing lotion in a 1:1 mix, plus a 20 ml conditioner. The main draw is full coverage cherry red without pre-bleaching, which suits people with light to medium hair who want a bold red at home. Against box dyes that need a separate bleach step, it saves work; against salon color, expect a shorter-lived, more variable result, and it is not a lightener, so dark hair will read as a tint rather than a true cherry red.
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This cherry red hair color kit gives a rich, glossy cherry red result at home. It does not require pre-bleaching. The formula is vegan and nourishing.
The color comes as a gel and is mixed with the developing lotion at a 1:1 ratio. The kit also includes a conditioner and offers full coverage.
