Vivid Red Permanent Kit

All of the colour, none of the bleach.

Turn your head a bright, fiery red with our No Bleach high-lift permanent colour. Its groundbreaking, oxidative dyes penetrate hair shafts to lighten while they colour. Our all vegan kits contain natural ingredients to keep your hair nourished, strong and silky soft.

Works on dark hair or light hair

For use on undyed hair

For all hair types

What it does

Our permanent dyes are made for use on healthy, virgin hair. Your hair's final colour will depend on its current shade, condition, porosity, length and how thick your hair is, as well as any previous treatments you might have had. We always recommend a strand test so you know exactly where your hair is headed!