- Who is this book written for?
- It is written for academic and serious readers in science and technology studies. It assumes some familiarity with the field and is not a beginner's self-help guide.
- Is it a practical how-to for being more creative?
- No. It builds a theory of how ideas emerge rather than offering exercises or routines. Readers wanting step-by-step methods should look at popular creativity books instead.
- Is the hardcover worth choosing over a paperback?
- The hardcover is the sturdier option for a book you will revisit or lend. If you only need a quick read, a paperback edition serves the same content.
- What is the reading level?
- It reads like an academic monograph, with sustained argument and field terminology. Expect slower going than a general-audience business book.
- Does it cover innovation in business as well as science?
- Its focus is science and technology, with innovation discussed conceptually. Business readers get useful framing but not case studies or management playbooks.
- Where is the Creativity and Innovation: A New Theory of Ideas (Hardcover) (Hardcover, 2018) cheapest?
- At Walmart, for $103.99, as of our latest check.