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Deal.ai › e.l.f. Cosmetics
e.l.f. Cosmetics
e.l.f. Cosmetics Power Grip Primer

e.l.f. Cosmetics Power Grip Primer

Best price now

$6.98at AmazonObserved at 4:53 AM

37% under what the other stores charge

Compared across 15 stores. Prices are checked against each store and labelled with when. As an Amazon Associate, Deal.ai earns from qualifying purchases.

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Price facts

  • Lowest price today: $6.98 at Amazon (checked Nov 9, 2026).
  • Checked at 15 stores.
  • Our take on the e.l.f. Cosmetics Power Grip Primer

    The e.l.f. Power Grip Primer is a gel primer with hyaluronic acid that goes on tacky and dries down to a grippy base for makeup. The stickiness is the point: foundation and concealer cling to it and last longer, especially on oily skin. It is translucent with a faint blue tint that disappears on the face, and it is non-comedogenic and vegan. Reviewers rate it as one of the best affordable grip primers, though some find the tacky feel unpleasant and say it can pill under certain foundations.

    Best forOily and combination skinLong-wear makeup daysAnyone who wants a drugstore-priced grip primerMakeup lovers building a full base
    Pros
    • Tacky finish holds foundation in place
    • Hyaluronic acid adds light hydration
    • Translucent, faint blue tint blends into all skin tones
    • Non-comedogenic and vegan
    • Works with fingers, no tool needed
    Cons
    • Sticky feel until makeup goes on
    • Can pill under some silicone-heavy foundations
    • Gel texture takes practice to apply evenly
    • Jumbo size is a lot to use before it expires

    e.l.f. Cosmetics Power Grip Primer prices at every store

    • TargetNew

      In stock

      $11.00+ $5.99 shippingObserved at 4:53 AM
      Visit Target
    • Ulta BeautyNew

      In stock

      $11.00+ $6.95 shippingObserved at 4:53 AM
      Visit Ulta Beauty
    • WalmartNew

      In stock

      $11.00+ $6.99 shippingObserved at 4:53 AM
      Visit Walmart
    • University of Florida BookstoreNew

      In stock

      $11.00+ $9.99 shippingObserved at 4:53 AM
      Visit University of Florida Bookstore
    • AmazonNew

      Availability unknown

      As an Amazon Associate, Deal.ai earns from qualifying purchases.

      $6.98Observed at 4:53 AM
      Visit Amazon
    • PoshmarkNew

      Availability unknown

      $10.00Observed at 4:53 AM
      Visit Poshmark
    • BevMo!New

      Availability unknown

      $10.99Observed at 4:53 AM
      Visit BevMo!
    • Urban OutfittersNew

      Availability unknown

      $11.00Observed at 4:53 AM
      Visit Urban Outfitters
    • e.l.f. CosmeticsNew

      Availability unknown

      $11.00Observed at 4:53 AM
      Visit e.l.f. Cosmetics
    • InstacartNew

      Availability unknown

      $11.00Observed at 4:53 AM
      Visit Instacart
    • DoorDashNew

      Availability unknownSold by Walgreens US

      $11.00Observed at 4:53 AM
      Visit DoorDash
    • Hy-VeeNew

      Availability unknown

      $12.00Observed at 4:53 AM
      Visit Hy-Vee
    • ShiptNew

      Availability unknown

      $12.79Observed at 4:53 AM
      Visit Shipt
    • eBayNew

      Availability unknownSold by random_supplies

      $15.89Observed at 4:53 AM
      Visit eBay
    • Bionatura ShoesNew

      Availability unknown

      $16.00Observed at 4:53 AM
      Visit Bionatura Shoes

    Store links may earn us a commission.

    e.l.f. Cosmetics Power Grip Primer price history

    Lowest price we've seen: $6.98 on Nov 9 at Amazon. Tracked across 15 stores since Nov 9.

    What reviewers say

    Reviewers consistently praise the grip: makeup stays put through long days, and many compare it favorably to higher-end grip primers. The main complaints are the tacky texture and occasional pilling.

    What people mention
    • Grip and holdPraisedReviewers say foundation and concealer stay in place through long days.
    • TextureCriticisedMany find the gel sticky and tacky before makeup goes on.
    • PillingMixedSome report pilling under silicone-based foundations, others have no issue.
    • HydrationPraisedThe hyaluronic acid formula feels lightly hydrating, not drying.
    • ValuePraisedOwners say a little goes far and the jumbo size lasts a long time.

    Specifications

    Coverage
    Sheer
    Finish
    Dewy
    Form
    Gel
    Skin Concern Targets
    Dullness
    Subtype
    Setting spray
    Type
    Primer
    Undertone
    Warm, Cool, Neutral
    Sun Protection

    Questions and answers

    How do I apply the Power Grip Primer?
    Apply a thin layer with clean fingertips and let it set for about 30 seconds until tacky, then go in with foundation. A little goes a long way; too much can feel heavy.
    Does it work for oily skin?
    Yes. The gel formula is non-comedogenic and the tacky finish helps makeup resist slipping on oily skin. Dry skin types also use it for the light hydration.
    Will it pill under my foundation?
    It can with some silicone-heavy formulas. Let the primer set fully and use a thin layer; water-based foundations tend to pair best.
    Is it suitable for sensitive or acne-prone skin?
    It is non-comedogenic, paraben-free and vegan, and many acne-prone users report no breakouts. Patch test first if you are sensitive to hyaluronic acid.
    What is the difference between the jumbo and standard size?
    The jumbo holds more product for the same formula, so it suits daily users. Both are the same gel primer with the same finish.
    Does it have SPF?
    No. It has no sun protection, so wear a separate sunscreen underneath or over it.
    Where is the e.l.f. Cosmetics Power Grip Primer cheapest?
    At Amazon, for $6.98, 37% under what the other stores charge, as of our latest check.
    Where can I buy the e.l.f. Cosmetics Power Grip Primer?
    15 stores we checked sell it, including Poshmark, BevMo!, Walmart, Ulta Beauty, Target.

    Stores we've priced the e.l.f. Cosmetics Power Grip Primer at

    • bkstr.com deals and prices
    • doordash.com deals and prices
    • Hy-Vee deals and prices
    • Target deals and prices
    • Ulta Beauty deals and prices
    • Urban Outfitters deals and prices
    • Walmart deals and prices

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    SPF 0
    Skin Benefit
    Hydrating
    Tint Effect
    Blue tint (tiny bit)
    Effect
    Smoothing, Translucent
    Formula
    Gel-based
    Free Of
    Vegan, Cruelty-free, Paraben-Free
    Contains
    Hyaluronic Acid
    Application Method
    Fingers, Fingertips
    Skin Type
    Oily, All skin tones, All skin types, Dry
    Typical Users
    Makeup lovers
    Age Range
    Women
    Texture
    Sticky gel, Gel-based
    Quantity
    1
    Size
    Jumbo
    Volume
    0.811 FL OZ