e.l.f. Power Grip Primer
Best price now
$11.00at TargetChecked 11 h ago
Compared across 6 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.
Compared across 6 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.
It checks today's price at every store, compares the alternatives and answers in about a minute.
Power Grip Primer is a clear gel primer built to hold makeup in place all day while smoothing skin. It relies on hyaluronic acid for moisture and niacinamide, and it is non-comedogenic, paraben-free and sulfate-free. The tacky finish is the point: makeup grips to it, so it suits long wear days and oily or combination skin better than silicone-heavy blurring primers. Reviewers praise the hold and the value against prestige primers, but some find the stickiness unpleasant and report pilling under certain foundations.
In stock
In stock
In stock
In stock
In stock
In stock
Also available at
Store links may earn us a commission. Some prices via Klarna.
Lowest price we've seen: $11.00 on Nov 10 at Ulta Beauty. Tracked across 6 stores since Nov 10.
Owners rate it highly for grip and value, and many call it a match for far more expensive primers. Complaints center on the sticky texture and occasional pilling.
Power Grip Primer is #1 Primer in America.* Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones. Great for: All skin types All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic. This product is made in a Fair-Trade Certified factory. Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
