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This is a store-brand daily shampoo from Equate, sold in a 1-liter pump bottle. It uses biotin, hydrolyzed collagen and hydrolyzed wheat protein in a paraben-free formula aimed at all hair types. Buyers mostly describe it as a gentle, mild-scented cleanser that leaves hair smoother and easier to detangle, and the large pump bottle suits households that go through shampoo quickly. Against salon and name-brand biotin shampoos, it offers the same headline ingredients in a bigger bottle, but it lacks the conditioning extras and fragrance variety those lines carry, and some users report scalp itchiness.
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Lowest price we've seen: $5.94 on Nov 10 at Walmart. Tracked across 1 store since Nov 10.
Buyers describe a gentle everyday shampoo with a mild scent that leaves hair smoother and less tangled. The main complaint is scalp itchiness and dryness in some users.
This is a nourishing daily shampoo in liquid form, made with biotin, hydrolyzed collagen and hydrolyzed wheat protein. The formula is paraben-free and non-irritating, and it is made for all hair types. It is unisex and intended for adults.
It comes in a 33.8 fl oz (1 L) bottle with a pump dispenser for everyday use. If the pump gives trouble, tighten the pump base clockwise and twist the pump head counter-clockwise to open it. Discontinue use if signs of irritation occur.
