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Revlon's permanent hair color is a drugstore dye line sold in single-application kits, with ammonia-free formulas and versions that include bleach lightener and keratin. It is aimed at at-home colorists who want full gray coverage and a lasting shade change without a salon visit. Compared with salon color, the kits give less precision and a narrower shade range, but they cost far less and are simple to apply. Reviewers generally find the color rich and long-lasting, though some say the ammonia-free versions fade faster and the included conditioner is small.
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Lowest price we've seen: $4.97 on Nov 10 at Walmart. Tracked across 10 stores since Nov 10.
Owners say the color comes out rich and covers gray well, and many repurchase the same shade. Some report faster fading with ammonia-free versions and uneven results on porous or previously colored hair.
