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Huwa is a Palestinian extra virgin olive oil from a family operation that says it harvests with the same techniques it has used for generations. It is a single-origin, cold-pressed-style table oil meant for dipping, drizzling and finishing rather than heavy frying. Against mass-market extra virgin oils, its appeal is provenance and small-batch character; against premium European single-estate oils, it offers a less familiar terroir. Shoppers who care where their oil comes from and how it tastes raw are the core audience.
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harvesting with the same techniques our family has farmed for generations
