Compared across 6 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.
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The ILIA Limitless Lash Mascara is a clean-formula mascara built around a dual-sided brush: a comb side to separate lashes and a bristle side to build volume and curl. It is a mini tube, so it suits travel, testing the formula, or anyone who rarely finishes a full-size mascara before it dries out. The formula is gluten-free and includes nourishing ingredients, which is the main draw for shoppers avoiding harsher conventional mascaras. Reviewers generally praise the separation and natural lift; those wanting dramatic, thick lashes often find it too subtle and prone to smudging on oily lids.
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Store links may earn us a commission. Some prices via Klarna.
Lowest price we've seen: $17.00 on Nov 9 at Ulta Beauty. Tracked across 6 stores since Nov 9.
Reviewers like the clean formula and the comb side of the brush, which separates lashes and gives a natural, lifted look. Many say it does not clump and holds a curl well. Others find the volume too subtle and report smudging under the eyes by the end of the day.
A mascara is a must if you want to properly accentuate your eyes. This is a completely gluten-free product.
