Compared across 7 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.
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ILIA Limitless Lash Mascara is a clean-formula lash mascara built around shea butter and vitamins, sold in a brown shade called Before Dawn. It aims for lengthening and volume with a flexible brush that separates lashes while conditioning them. It suits shoppers who want a softer, natural lash look and gentler ingredients rather than a hardcore waterproof formula. Compared with conventional volumizing mascaras, it trades extreme drama and smudge-proof wear for a lighter, more nourishing feel.
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Store links may earn us a commission. Some prices via Klarna.
Lowest price we've seen: $29.00 on Nov 9 at Revolve. Tracked across 7 stores since Nov 9.
Owners generally like the natural, separated lash look and the conditioning feel, and many praise the brown shade for daytime wear. Complaints center on smudging and flaking on oily skin and on volume that falls short of bolder mascaras.
