Compared across 2 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.
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KMS Conscious Style Everyday Shampoo is a gentle daily cleanser built around a sulfate-free, silicone-free formula with antioxidants. It is aimed at normal, fine and color-treated hair that wants light moisture and shine without heavy buildup. Compared with drugstore sulfate-free shampoos, it leans on a cleaner ingredient list and a salon-brand scent, but it lathers less than sulfate formulas and costs more than mass-market options. Owners of fine hair tend to like that it does not weigh hair down; those who want rich foam may find it underwhelming.
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Lowest price we've seen: $19.80 on Nov 10 at Beauty Plus Salon. Tracked across 2 stores since Nov 10.
Reviewers generally like this shampoo for fine and color-treated hair, saying it cleans well without stripping or weighing hair down. The main complaints are weak lather and a scent some find strong.
