Is the B6E a good first OLED?

Yes. It keeps the core OLED strengths, perfect black and wide viewing angles, while cutting features found on LG's pricier C-series. It suits buyers who want OLED picture quality without the top-tier cost.

How does it compare with LG's C-series?

The B6E uses the a8 processor and a standard OLED panel, while the C-series steps up to the a9 chip and brighter OLED evo panel. The B6E is dimmer and slightly less sharp on upscaling, but the gap is small in a dark room.

Is it good for gaming?

Yes. It has a 120Hz refresh rate, G-Sync, FreeSync Premium and a 0.1ms response time, plus four HDMI inputs. That covers current consoles and most PC setups well.

Does it support Dolby Vision and Dolby Atmos?

Yes. It handles Dolby Vision, HDR10 and HLG, and it supports Dolby Atmos audio. Filmmaker Mode is included for a more accurate movie picture.

Does it have a built-in voice assistant?

No. The TV works with Google Assistant, Google Home and Apple Home through external devices, and webOS includes Google Gemini, but there is no always-listening assistant inside the set.

What comes in the box?

The set ships with its stand. You supply the HDMI cables and any streaming or sound devices you want to add.

What do buyers say about the LG 77" Class B6E Series OLED AI 4K Smart webOS TV (2026)?

Rated 4.8 out of 5 from 125 ratings.

Where can I buy the LG 77" Class B6E Series OLED AI 4K Smart webOS TV (2026)?

4 stores we checked sell it, including Best Buy, FinanceMyCart, Enervee NY, DoorDash.

LG 77" Class B6E Series OLED AI 4K Smart webOS TV (2026)

Q: Where is the LG 77" Class B6E Series OLED AI 4K Smart webOS TV (2026) cheapest?

At Best Buy, for $799.99, as of our latest check.

Best price now

$799.99at Best BuyChecked Nov 8

Compared across 4 stores. Prices are checked against each store and labelled with when.

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What reviewers say

4.8 / 5125 ratings

Owners rate the B6E highly, praising the deep blacks, vivid color and smooth gaming performance for the money. Complaints center on brightness in bright rooms and the step-down processor compared with pricier LG OLEDs.

What people mention

Picture qualityPraisedOwners highlight perfect black levels and vivid color from the self-lit pixels.
GamingPraisedReviewers like the 120Hz panel, VRR support and low response time for consoles and PC.
BrightnessCriticisedSome say the panel struggles in bright, sunlit rooms compared with brighter OLED rivals.
ProcessorMixedThe a8 chip handles upscaling well, but some find it a step behind LG's higher-tier processing.
Smart platformPraisedwebOS with Gemini and the free channel lineup is described as fast and easy to navigate.
ReflectionsCriticisedA few owners note glare on the glossy screen when light hits it directly.

About the LG 77" Class B6E Series OLED AI 4K Smart webOS TV (2026)