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LG
LG 77” OLED AI B6E Series, 4K Smart TV

LG 77” OLED AI B6E Series, 4K Smart TV

4.8(125 ratings)

Best price now

$799.99at Best BuyChecked Nov 8

61% under what the other stores charge

Compared across 5 stores. Prices are checked against each store and labelled with when.

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Price facts

  • Last seen at $799.99 at Best Buy on Nov 8.
  • Checked at 5 stores.

Our take on the LG 77” OLED AI B6E Series, 4K Smart TV

The LG B6E is LG's entry-level OLED for 2026, sold in a 55-inch size under model OLED55B6EUA. It pairs an OLED panel with a 120 Hz refresh rate, Dolby Vision, HDR10 and HLG, four HDMI inputs and the webOS smart platform with Netflix, Disney+, Prime Video and HBO Max built in. It suits buyers who want true black levels and wide viewing angles for film and gaming without stepping up to LG's brighter C or G series. Against those step-up models it gives up peak brightness and some processing, but it keeps the core OLED strengths: per-pixel contrast, fast motion and thin build.

Best forMovie watchers who want deep blacks in a dark roomConsole gamers wanting 120 Hz and low input lagBuyers stepping up from LED who want OLED contrastHouseholds using Google Assistant or Apple Home
Pros
  • OLED panel gives per-pixel contrast and near-infinite blacks
  • 120 Hz refresh rate suits fast games and sports
  • Dolby Vision, HDR10 and HLG support cover all major HDR formats
  • Four HDMI inputs, plus Wi-Fi, Bluetooth and USB
  • webOS is fast and carries all major streaming apps
  • Wide viewing angles keep the picture stable off-axis
Cons
  • Entry-level OLED brightness trails LG's C and G series
  • No built-in voice assistant; control is via Google Assistant or Apple Home devices
  • Static logos and tickers can risk burn-in with heavy news or sports use
  • Only 55-inch is confirmed for this model number
  • No anti-glare coating as strong as pricier OLEDs

LG 77” OLED AI B6E Series, 4K Smart TV prices at every store

  • Best BuyNew

    In stock

    $799.99Free shippingChecked Nov 8
    Visit Best Buy
  • Enervee NYNew

    In stock

    $799.99Free shippingChecked Nov 8
    Visit Enervee NY
  • MARYLIS MARKETNew

    In stockReturn policy

    $2,071.35Checked Nov 8
    Visit MARYLIS MARKET
  • Layby USANew

    In stockReturn policy

    $2,100.00Checked Nov 8
    Visit Layby USA
  • DoorDashNew

    Out of stockSold by Best Buy US

    $1,399.99+ $5.99 shippingChecked Nov 8
    Visit DoorDash

LG 77” OLED AI B6E Series, 4K Smart TV price history

Lowest price we've seen: $799.99 on Nov 8 at Best Buy. Tracked across 3 stores since Nov 8.

What reviewers say

  • 4.8 / 5125 ratings

Owners rate the B6E highly, praising the OLED picture, motion handling and webOS. Most criticism centers on brightness in bright rooms and the lack of a built-in voice assistant.

What people mention
  • Picture qualityPraisedOwners say the OLED panel delivers deep blacks and rich contrast that LED TVs in the same class cannot match.
  • BrightnessCriticisedReviewers note the B6E is dimmer than LG's C and G series, which shows in bright, sunlit rooms.
  • MotionPraisedThe 120 Hz refresh rate is called smooth for sports and console gaming.
  • Smart platformPraisedwebOS is described as quick and easy to navigate, with all the major streaming apps present.
  • Voice controlMixedSome owners miss a built-in voice assistant and rely on Google Assistant or Apple Home devices instead.
  • Burn-inMixedA few owners worry about static logos and tickers, though most report no issues with normal mixed viewing.

From MARYLIS MARKET

  • 4K Smart TV
  • LG 77” OLED AI B6E Series
Sizes
Default Title
Shipping
Ships by container only because of its size and weight; delivery to Cameroon in 2 to 3 months.

About the LG 77” OLED AI B6E Series, 4K Smart TV

4K Smart TV. Ships by container only because of its size and weight. Delivery to Cameroon in 2 to 3 months.

Specifications

Resolution
3840 x 2160
High Definition
Yes
HDTV Format
4K
Color
Black
Screen Form
Flat
Display Type
OLED
Assistant Support
Google Assistant
HDR

Questions and answers

Is the LG B6E worth it over the C series?
The B6E keeps OLED contrast and 120 Hz but is dimmer than the C series. Choose it if you watch mostly in dim rooms; step up to the C series for a brighter picture.
Does the LG B6E support Dolby Vision and HDR10?
Yes. It supports Dolby Vision, HDR10 and HLG, so it handles HDR from Netflix, Disney+, Prime Video and disc players.
Is the LG B6E good for gaming?
Yes. The 120 Hz panel and OLED response time suit consoles, and four HDMI inputs let you connect a console, soundbar and streaming box at once.
Does the LG B6E have a built-in voice assistant?
No. It works with Google Assistant and Apple Home devices, but you speak to those devices rather than the TV itself.
What sizes does the LG B6E come in?
This model number, OLED55B6EUA, is the 55-inch version. Check the model number carefully if you want a different size.
Can the LG B6E get burn-in?
OLED panels can show burn-in from static logos or tickers over long periods. Vary content and use the TV's screen-shift and logo-dimming settings to reduce the risk.
Where is the LG 77” OLED AI B6E Series, 4K Smart TV cheapest?
At Best Buy, for $799.99, 61% under what the other stores charge, as of our latest check.
What do buyers say about the LG 77” OLED AI B6E Series, 4K Smart TV?
Rated 4.8 out of 5 from 125 ratings.
Where can I buy the LG 77” OLED AI B6E Series, 4K Smart TV?
5 stores we checked sell it, including Best Buy, MARYLIS MARKET, Layby USA, Enervee NY, DoorDash.

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Stores we've priced the LG 77” OLED AI B6E Series, 4K Smart TV at

  • Best Buy deals and prices
  • doordash.com deals and prices

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Yes
Refresh Rate
120 Hz
Connectivity
Bluetooth, Wi-Fi, USB
Supported Streaming Services
Netflix, Prime Video, YouTube, HBO, Disney+
Width
48.3 in wide
Screen Size
55 inches
Depth
1.8 in deep
Screen Size Class
55 inches
High Dynamic Range (HDR)
true
High Dynamic Range Format
Dolby Vision, HDR 10, Hybrid Log-Gamma (HLG)
OLED Technology
Standard OLED
Motion Enhancement Technology
OLED Motion
Smart Platform
webOS
Featured Streaming Services
Netflix, HBO Max, Disney+, YouTube, Prime Video, ESPN+, Apple TV
Number of HDMI Inputs (Total)
4
TV Tuner Type
ATSC, Clear QAM
Works With
Google Home, Apple Home