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LG OLED77C6HUP 77 inch Class OLED AI C6 4K Smart TV with 2 Year Amber Protection Plan (2026)

LG OLED77C6HUP 77 inch Class OLED AI C6 4K Smart TV with 2 Year Amber Protection Plan (2026)

Best price now

$1,999.99at Best BuyObserved at 1:24 AM

Compared across 2 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.

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Our take on the LG OLED77C6HUP 77 inch Class OLED AI C6 4K Smart TV with 2 Year Amber Protection Plan (2026)

The LG C6 is a high-performance 77-inch OLED TV featuring the a11 AI Processor and a fast 165Hz refresh rate for gaming. It combines Brightness Booster Pro technology with the infinite contrast of OLED to deliver superior HDR performance. At $1,999.99 at Best Buy as of November 7, 2026, it represents a competitive price for a large-format premium display.

Best forCompetitive gaming at high refresh ratesDedicated home theater roomsViewers who prioritize deep black levelsUsers integrated into the Apple or Google ecosystems
Pros
  • Smooth 165Hz refresh rate for gaming
  • Advanced a11 AI Processor for 4K upscaling
  • Support for Dolby Vision and Dolby Atmos
  • Brightness Booster Pro for improved OLED highlights
  • Includes a 2-year total protection plan
Cons
  • Limited to Wi-Fi 5 instead of the newer Wi-Fi 6/6E
  • OLED panels are susceptible to permanent burn-in over time
  • Large 77-inch footprint requires significant wall or stand space

LG OLED77C6HUP 77 inch Class OLED AI C6 4K Smart TV with 2 Year Amber Protection Plan (2026) prices at every store

  • Best BuyNew

    In stock

    $1,999.99Free shippingObserved at 1:24 AM
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  • NeweggNew

    In stock

    $1,999.99Free shippingObserved at 1:24 AM
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Also available at

  • WalmartCheck price at Walmart

Store links may earn us a commission. Some prices via Klarna.

LG OLED77C6HUP 77 inch Class OLED AI C6 4K Smart TV with 2 Year Amber Protection Plan (2026) price history

Lowest price we've seen: $1,999.99 on Nov 7 at Best Buy. Tracked across 2 stores since Nov 7.

What reviewers say

Owners and critics praise the C6 for its exceptional motion handling and vibrant color accuracy. The 165Hz panel is a significant upgrade for PC gamers, though some note the smart interface can be cluttered.

What people mention
  • Gaming PerformancePraisedThe 165Hz refresh rate and Game Optimizer provide a responsive and smooth experience for next-gen consoles and PCs.
  • Picture QualityPraisedUsers highlight the Brightness Booster Pro for making HDR content pop more than previous OLED generations.
  • Smart FeaturesMixedWhile it supports AirPlay 2 and Google Cast, some find the webOS 26 navigation less intuitive than dedicated streaming sticks.
  • ConnectivityCriticisedReviewers noted the reliance on Wi-Fi 5 is a drawback for a 2026 flagship model when Wi-Fi 6 is standard.

About the LG OLED77C6HUP 77 inch Class OLED AI C6 4K Smart TV with 2 Year Amber Protection Plan (2026)

LG OLED77C6HUP 77 Inch Class OLED AI C6 Smart TV - Brightness Booster Pro - Perfect Color - 4K Ultra HD - Perfect Black - 165Hz Refresh Rate - AI Picture - Dolby Vision - HDR10 - Filmmaker Mode - Dynamic Tone Mapping Ultra - Pixel Dimming - a11 AI Processor 4K Gen3 - a11 AI Super Upscaling 4K - Game Optimizer - Multi View - Web Browser - Apple Airplay 2 - Google Cast - webOS 26 - 2.2 Ch - Dolby Atmos - a11 AI Sound Pro - Bluetooth - Ethernet - Wi-Fi 5 - 4 x HDMI - 2 x USB - RS-232C - RF - AI Magic Remote MR26 Included - VESA 300x200 - (67.4"W x 10.5"D x 40.7"H) - (Black) with a 1 Year Amber Protection in Addition to the Included Full 1 Year Manufacturer Warranty. Intended for Residential Use Only and Amber Protection HDTV Screen Cleaner - 200ml Liquid Spray - 6.8oz Screen Cleaner - Includes 200 x 200mm Polar Fleece Cloth - (9"W x 3"D x 5"H) - (Black)

Specifications

screen_size
77 inSource
color
BlackSource
Connections
HDMISource
Screen Resolution
3840x2160 (4K Ultra HD)Source
Bluetooth

Questions and answers

What is the refresh rate of the LG C6?
The LG C6 features a 165Hz refresh rate, which is higher than the standard 120Hz found on most OLED TVs, making it ideal for high-end gaming.
Does it support smart home integration?
Yes, it supports Apple AirPlay 2, Google Cast, and comes with the AI Magic Remote for voice control.
What is included in the Amber Protection Plan?
The package includes a 2-year total protection period (1 year manufacturer plus 1 year Amber Protection) and a screen cleaning kit.
Is this TV good for bright rooms?
While Brightness Booster Pro improves visibility, OLEDs are generally best suited for controlled lighting due to their reflective glass screens.
Where is the LG OLED77C6HUP 77 inch Class OLED AI C6 4K Smart TV with 2 Year Amber Protection Plan (2026) cheapest?
At Best Buy, for $1,999.99, as of our latest check.
Where can I buy the LG OLED77C6HUP 77 inch Class OLED AI C6 4K Smart TV with 2 Year Amber Protection Plan (2026)?
3 stores we checked sell it, including Best Buy, Newegg, Walmart.

Stores we've priced the LG OLED77C6HUP 77 inch Class OLED AI C6 4K Smart TV with 2 Year Amber Protection Plan (2026) at

  • Best Buy deals and prices
  • Newegg.com deals and prices

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Yes
Source
Wi-Fi
YesSource
Screen Size (")
77.0Source
HDR Type
HDR10Source
Smart TV
YesSource
Release Year
2026Source
HDR
YesSource
Operating System
Google TVSource
Wi-Fi Standard
Wi-Fi 5 (802.11ac)Source
Display
OLEDSource