How does the B6 compare with the LG C series?

The B6 uses the same OLED panel technology but a dimmer panel and the α8 processor instead of the C series' brighter evo panel and α9 chip. The C series is better in bright rooms and for upscaling; the B6 keeps the gaming features and contrast.

Is it good for gaming?

Yes. It has a native 120Hz refresh rate, VRR, G-Sync and FreeSync Premium, plus four HDMI 2.1 ports. Input lag is low enough for competitive play.

Will it work in a bright room?

It is best in a dim or controlled-light room. In direct sunlight the panel looks dimmer than a bright LCD or LG's C series, and the glossy screen reflects windows and lamps.

Can I get burn-in from static images?

OLED panels can retain static logos, tickers or HUDs over long periods. Vary content, use the screen-off and pixel-refresh features, and avoid leaving a single channel with a fixed logo on for hours.

The TV, its stand, a magic remote, batteries and the power cable. A wall mount and HDMI cables are not included.

Does it support Dolby Vision and Atmos?

Yes. It handles Dolby Vision HDR and Dolby Atmos passthrough, though the built-in speakers are modest, so a soundbar or receiver helps.

Where is the LG OLED AI B6 4K Smart TV OLED77B6GUA cheapest?

At Abt Electronics, for $1,999.99, as of our latest check.

Is the LG OLED AI B6 4K Smart TV OLED77B6GUA at its lowest price?

Yes: $1,999.99 is the lowest price we've seen for it since November 8.

What do buyers say about the LG OLED AI B6 4K Smart TV OLED77B6GUA?

Rated 4.1 out of 5 from 63 ratings.

Where can I buy the LG OLED AI B6 4K Smart TV OLED77B6GUA?

5 stores we checked sell it, including Newegg, Best Buy, Abt Electronics, Walmart, eBay.

LG OLED AI B6 4K Smart TV OLED77B6GUA

Best price now

$1,999.99at Abt ElectronicsChecked 17 h ago

Compared across 5 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.

Visit Abt Electronics

What reviewers say

4.1 / 563 ratings

Owners rate it well overall, praising OLED contrast, gaming features and the four HDMI 2.1 ports. Complaints center on brightness in bright rooms and the step-down processor versus the C series.

What people mention

Picture contrastPraisedOwners say the self-lit OLED panel delivers deep blacks and strong contrast in dark rooms.
BrightnessCriticisedReviewers note it dims next to LG's brighter C and G series, especially in daylight.
Gaming featuresPraisedThe 120Hz panel, VRR and four HDMI 2.1 ports are called out as excellent for consoles and PC.
SoundCriticisedBuilt-in audio is described as thin, with most owners adding a soundbar.
ReflectionsMixedThe glossy screen shows reflections in bright rooms, though it is fine at night.
Image retentionMixedSome owners worry about burn-in from static logos and tickers, though few report it.

About the LG OLED AI B6 4K Smart TV OLED77B6GUA

The LG OLED B6 is a premium watching experience that offers more than meets the eye. You'll be able to keep pace with the action with a native 120Hz refresh rate for smoother movement whether you're gaming or watching sports. Entertainment extras like Dolby Vision®,* Dolby Atmos®* and FILMMAKER MODE™ give you the big-picture experience straight from your couch. Enjoy outstanding picture powered by the α8 AI Processor, which uses AI to detect what you're watching and automatically improves the picture and sound quality of whatever you're watching. Search less and stream more, thanks to the next generation of AI technology from LG webOS 24. With Quick Cards, group your favorite apps into categories and even have instant access to over 300 free channels with LG Channels.** All LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium and VRR to further improve gaming quality. And four HDMI 2.1 inputs allow you to plug in all the devices you need for the win. Whether you game on consoles or on the cloud,*the LG Game Dashboard and Game Optimizer put all the control at your fingertips. *Dolby, Dolby Vision, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories Licensing Corporation. Manufactured under license from Dolby Laboratories. Confidential unpublished works. Copyright © 2012–2024 Dolby Laboratories. All rights reserved. **Internet connection and subscriptions to streaming services are required; number of LG Channels subject to change. *Subscription and compatible gaming controller are required. *LG OLED has been ranked No. 1 selling OLED Brand for 13 consecutive years by Omdia.