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Deal.ai › LG › LED TVs
LG
LG OLED77C6HUP 77 inch Class OLED AI C6 4K Smart TV with 3 Year Amber Protection Plan (2026)

LG OLED77C6HUP 77 inch Class OLED AI C6 4K Smart TV with 3 Year Amber Protection Plan (2026)

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$2,039.99at WalmartChecked Nov 9

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Price facts

  • Last seen at $2,039.99 at Walmart on Nov 9.

Our take on the LG OLED77C6HUP 77 inch Class OLED AI C6 4K Smart TV with 3 Year Amber Protection Plan (2026)

The LG OLED77C6HUP is a 77-inch 4K OLED TV from LG's 2026 C6 line, built on the same self-lit OLED panel that made the C series the default pick for movie and game rooms. It adds Brightness Booster Pro, a 165Hz refresh rate, the a11 AI Processor Gen3 and webOS 26, plus four HDMI ports, Dolby Vision and Dolby Atmos from a 2.2-channel system. It suits buyers who want perfect blacks and wide viewing angles in a large room and who game as much as they watch. Against Samsung's QD-OLED S95 line it gives up some peak brightness in bright rooms, but it keeps Dolby Vision, four full HDMI inputs and typically stronger dark-room contrast, which is why the C series stays the benchmark most rivals are measured against.

Best forLarge, light-controlled living roomsMovie and streaming fans who want perfect blacksConsole gamers wanting 165Hz and four HDMI inputsBuyers who want Dolby Vision and Dolby Atmos in one set
Pros
  • Self-lit OLED panel delivers perfect black and essentially infinite contrast
  • Brightness Booster Pro lifts peak brightness over earlier C-series sets
  • 165Hz refresh rate with Game Optimizer suits fast console and PC play
  • Four HDMI inputs, plus AirPlay 2 and Google Cast
  • Dolby Vision, HDR10 and Filmmaker Mode cover major HDR formats
  • Wide viewing angles keep the picture consistent off-center
Cons
  • OLED brightness still trails the brightest Mini LED and QD-OLED sets in a sunlit room
  • Static logos and tickers can cause image retention over long sessions
  • 77-inch panel is heavy and needs two people to mount on a 300x200 bracket
  • Wi-Fi 5 only, no Wi-Fi 6E or 7
  • 2.2-channel sound is fine for everyday TV but thin for big action scenes

LG OLED77C6HUP 77 inch Class OLED AI C6 4K Smart TV with 3 Year Amber Protection Plan (2026) prices at every store

  • WalmartNew

    In stockSold by Walts TVReturns: Sold by a Walmart Marketplace seller; returns go to the seller under the seller's returns policy.

    $2,039.99Free shippingChecked Nov 9
    Visit Walmart

What reviewers say

Owners of LG's C-series OLEDs consistently praise the deep blacks, wide viewing angles and gaming features, and the C6 is expected to carry that reputation forward. The recurring complaints are peak brightness in bright rooms and the risk of image retention with static content.

What people mention
  • Picture contrastPraisedOwners say the self-lit OLED panel gives perfect blacks and contrast that LCD sets cannot match.
  • BrightnessMixedBrightness Booster Pro helps, but reviewers say the set still struggles in a room with direct sun or strong reflections.
  • GamingPraisedThe 165Hz panel, Game Optimizer and four HDMI inputs are called out as strong for console and PC play.
  • Image retentionCriticisedSome owners worry about static logos and tickers leaving marks after long sessions.
  • SoundCriticisedThe 2.2-channel system is described as adequate for everyday TV but weak for action movies without a soundbar.
  • SetupMixedThe large 77-inch panel is heavy and awkward for one person to lift onto a wall mount.

About the LG OLED77C6HUP 77 inch Class OLED AI C6 4K Smart TV with 3 Year Amber Protection Plan (2026)

This is the LG C6 77-inch class OLED smart TV with a 4K Ultra HD display. It uses the a11 AI Processor 4K Gen3 for AI Picture and a11 AI Super Upscaling 4K. The picture features include Brightness Booster Pro, Perfect Black, Perfect Color and Pixel Dimming. The TV supports Dolby Vision, HDR10, Filmmaker Mode and Dynamic Tone Mapping Ultra.

The refresh rate is 165Hz, and Game Optimizer is built in for gaming. The TV runs webOS 26 and includes a web browser, Multi View, Apple AirPlay 2 and Google Cast. Sound comes from a 2.2-channel system with Dolby Atmos and a11 AI Sound Pro.

It comes with the AI Magic Remote MR26 and an Amber Protection HDTV screen cleaner. The cleaner is a 200ml liquid spray and comes with a 200 x 200mm polar fleece cloth. The TV is intended for residential use only.

Screen size
77 in class
Display
OLED, 4K Ultra HD
Refresh rate
165Hz
Processor
a11 AI Processor 4K Gen3
HDR
Dolby Vision, HDR10, Filmmaker Mode, Dynamic Tone Mapping Ultra
Picture
Brightness Booster Pro, Perfect Black, Perfect Color, Pixel Dimming, AI Picture, a11 AI Super Upscaling 4K
Gaming
Game Optimizer
Smart platform
webOS 26, web browser, Multi View
Audio
2.2 channel, Dolby Atmos, a11 AI Sound Pro
Connectivity
Wi-Fi 5, Ethernet, Bluetooth, Apple AirPlay 2, Google Cast
Ports
4 x HDMI, 2 x USB, RS-232C, RF

Specifications

screen_size
77 inSource
color
BlackSource

Questions and answers

Is the LG C6 OLED worth it over the C5?
The C6 adds Brightness Booster Pro, a 165Hz refresh rate and the newer a11 Gen3 processor with webOS 26. If you already own a recent C-series set, the jump is modest; for a first OLED or a big-room upgrade, the brighter panel and faster refresh are the main reasons to pick it.
How does it compare with Samsung's QD-OLED TVs?
Samsung's QD-OLED sets generally reach higher peak brightness and more saturated highlights. The LG keeps Dolby Vision, four HDMI inputs and the deep-black look OLED is known for, and it usually holds up better in a dark room.
Does it support 4K at 165Hz for gaming?
Yes. The panel is rated at 165Hz with Game Optimizer, and there are four HDMI inputs for consoles and a PC. Check that your console or graphics card supports the refresh rate you want to use.
What is in the box?
The TV, the AI Magic Remote MR26, a stand and power cable are included, along with the Amber Protection plan paperwork and a 200ml screen cleaner with a polar fleece cloth. A wall mount is not included; the set uses a 300x200 VESA pattern.
Will I get image retention or burn-in?
OLED can show temporary image retention from static logos and tickers, and permanent burn-in is possible with repeated static content. Varying what you watch and using the TV's screen-shift and pixel-refresh features lowers the risk.
Do I need a soundbar?
The built-in 2.2-channel Dolby Atmos system is fine for news and casual viewing. For movies and games, most owners add a soundbar or AV receiver to get real bass and surround.
Where is the LG OLED77C6HUP 77 inch Class OLED AI C6 4K Smart TV with 3 Year Amber Protection Plan (2026) cheapest?
At Walmart, for $2,039.99, as of our latest check.

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Mounting
VESA 300x200
Dimensions
67.4"W x 10.5"D x 40.7"H
Color
Black
Remote
AI Magic Remote MR26 included
Screen cleaner
Amber Protection HDTV cleaner, 200ml (6.8oz) liquid spray, with 200 x 200mm polar fleece cloth
Cleaner dimensions
9"W x 3"D x 5"H
Warranty
1 year manufacturer warranty plus 2 year Amber Protection
Intended use
Residential use only
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