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Feria is L'Oréal Paris's fashion-shade permanent dye, sold as a single-application kit with developer, color and a tube of Power Shimmer Conditioner. Shade 58 Medium Golden Brown is a warm brown with gold tones and the line's multi-tonal shimmer effect. It suits people who want a bold, salon-style shade at home and are comfortable with a permanent formula. Against boxed rivals like Garnier Nutrisse and Clairol Nice'n Easy, Feria leans harder on fashion shades and shine than on gray coverage, and its reception is mixed: the color and conditioner get praise, while fading and uneven results draw complaints.
In stockSold by Get It Wholesale EmpireReturns: Sold by a Walmart Marketplace seller; returns go to the seller under the seller's returns policy.
Ratings sit low overall, and feedback splits sharply: many like the rich color and the conditioner, while others report fading, brassiness or patchy results.
L'Oreal Paris Feria is a permanent hair color in shade 58 Medium Golden Brown. It is a multi-faceted shimmering color with 3X highlights for intensified, brilliant results.
The prismatic color spectrum is custom-blended by L'Oreal master colorists. It includes a Power Shimmer Conditioner that hydrates and conditions hair.
