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Feria is L'Oréal's fashion-shade permanent dye line, and Blowout Burgundy (R37) is a deep red-burgundy built on a three-part system: color gel, developer, and a bonding-care conditioner. It is a single-application kit aimed at people who want a saturated, multi-tonal red at home rather than a subtle tint. Feria shades run bold and the reds are known for fading faster than browns and blacks, so upkeep matters more than with drugstore neutrals. Ratings sit around 3.1 out of 5, with complaints clustering on gray coverage, uneven results on dark or resistant hair, and color washing out quickly.
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Lowest price we've seen: $12.97 on Nov 11 at Walmart. Tracked across 3 stores since Nov 11.
Owners like the depth of the burgundy and the conditioner, but many report patchy gray coverage and quick fading. Results split sharply by starting hair color, which drags the average down.
L'Oreal Paris Feria Shimmering Permanent Hair Color in Blowout Burgundy (Deep Burgundy) is a cutting-edge hair color that will give your hair a shimmering, multi-faceted look. Inspired by fashion, this hair color will give you head-turning results. Feria's Bonding Care Complex Conditioner helps repair weak hair bonds, keeping your hair strong and healthy-looking. This hair color is vegan and contains no animal-derived ingredients or byproducts.
