23% under what the other stores charge
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Féria is L'Oréal Paris's boldest permanent hair color line, sold as a boxed kit with developer, colorant and a conditioning after-treatment. It is known for high-lift, multi-tonal shades and a shimmering gel formula that spreads easily through thick hair. The range runs to roughly 35 shades, from natural browns to vivid reds and fashion colors. It suits people who want noticeable, long-lasting color change at home; those after subtle gray coverage or gentle formulas often prefer softer lines like Excellence or Casting Crème Gloss.
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Lowest price we've seen: $9.97 on Nov 10 at Amazon. Tracked across 4 stores since Nov 10.
Owners praise the vivid, multi-tonal color and the easy-spreading gel, and many say the conditioner leaves hair soft. Complaints center on the strong smell, results darker than expected, and fading on bright shades.
