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Madison Reed Radiant is a permanent cream hair color kit in Messina (4NA), a darkest ash brown, sold as a single application with a bonus Pro Boost Seal treatment. It is ammonia-free, PPD-free and paraben-free, uses ethanolamine as its alkalizer, and promises full gray coverage in about 35 minutes. The thick cream formula is meant to resist drips and the pointed squeeze tip helps with root work. Shoppers who want salon-style multi-tonal brown at home are the target; the trade-off is that many owners report the color fades faster than box-dye rivals that lean on harsher chemistry.
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Lowest price we've seen: $35.00 on Nov 10 at Walmart. Tracked across 1 store since Nov 10.
Owners describe an easy, low-mess application with clear instructions and a mild scent. Gray coverage and natural-looking, non-brassy brown get consistent praise, but many say the color fades within a few weeks and results differ by hair type.
This is a permanent hair color kit in Messina (4NA), a darkest ash brown shade, from the Madison Reed Radiant line. It is a cream color that gives full coverage, including 100% gray coverage, and multi-tonal results. The formula is ammonia-free, PPD-free, paraben-free and gluten-free, and the active ingredient is ethanolamine.
The thick cream is made not to drip, and it has no harsh smell. It works in as little as 35 minutes and is made for all hair types and lengths. It leaves hair feeling conditioned and shiny. For best results, stay within two shades of your natural color.
The kit includes a bonus Pro Boost Seal Hair Treatment. This 5-minute treatment locks in color and helps prevent fading.
