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Deal.ai › Maidenform › Bras
Maidenform
Maidenform One Fab Fit Custom Lift Underwire Bra Evening Blush 40B

Maidenform One Fab Fit Custom Lift Underwire Bra Evening Blush 40B

2.7(159 ratings)

Best price now

$12.99at Macy'sObserved at 11:25 PM

48% under what the other stores charge

Compared across 9 stores. Prices are checked against each store and labelled with when.

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Our take on the Maidenform One Fab Fit Custom Lift Underwire Bra Evening Blush 40B

The Maidenform One Fab Fit Custom Lift is an underwire push-up T-shirt bra with lace details and a front hook closure, sold in Evening Blush and other shades. Its adjustable straps and molded cups aim for a smooth, lifted shape under clothes. At $12.99 at Macy's as of November 8, 2026, it sits at the low end of its recent price range across 9 stores, so it is cheap for what it is. The 2.7 out of 5 from 159 ratings is the main caution: fit and comfort draw mixed feedback.

Best forShoppers wanting a low-cost push-up T-shirt braFront-closure fans who dislike reaching behindSmall-budget wardrobe basicsWear under fitted tops needing a smooth line
Pros
  • Low price: $12.99 at Macy's as of November 8, 2026
  • Push-up padding and underwire give lift and shape
  • Smooth T-shirt cups work under fitted tops
  • Adjustable straps and front hook closure are easy to put on
  • Lace detail adds a dressier look
Cons
  • Mixed reception: 2.7 out of 5 from 159 ratings
  • Front hook closure can feel bulky or come undone
  • Sizing runs inconsistently, per buyer complaints
  • Push-up padding may feel stiff or heavy for all-day wear

Maidenform One Fab Fit Custom Lift Underwire Bra Evening Blush 40B prices at every store

  • Macy'sNew

    In stock

    $12.99Observed at 11:25 PM
    Visit Macy's
  • TargetNew

    In stock

    $23.99Observed at 11:25 PM
    Visit Target
  • eBayNew

    In stockSold by hanesofficial

    $23.99Observed at 11:25 PM
    Visit eBay
  • PoshmarkNew

    In stock

    $25.00Observed at 11:25 PM
    Visit Poshmark
  • MaidenformNew

    In stock

    $25.00+ $6.99 shippingObserved at 11:25 PM
    Visit Maidenform
  • WalmartNew

    In stockSold by HerRoom and HisRoom

    $35.00Observed at 11:25 PM
    Visit Walmart
  • HerRoomNew

    In stock

    $35.00Observed at 11:25 PM
    Visit HerRoom
  • Kohl'sNew

    Availability unknown

    $14.39Observed at 11:25 PM
    Visit Kohl's
  • BelkNew

    Availability unknown

    $25.00Observed at 11:25 PM
    Visit Belk

Also available at

  • MaidenformCheck price at Maidenform
  • One Hanes PlaceCheck price at One Hanes Place
  • One Hanes PlaceCheck price at One Hanes Place

Store links may earn us a commission. Some prices via Klarna.

Maidenform One Fab Fit Custom Lift Underwire Bra Evening Blush 40B price history

Lowest price we've seen: $12.99 on Nov 8 at Macy's. Tracked across 12 stores since Nov 8.

What reviewers say

  • 2.7 / 5159 ratings

Ratings are middling at 2.7 out of 5 from 159 buyers. Those who like it praise the lift and the low price; many others report fit problems and discomfort from the front closure and padding.

What people mention
  • FitCriticisedBuyers say the sizing runs small or varies between colors, so the band and cups can feel off.
  • ClosureMixedThe front hook is easy to fasten, but some owners find it bulky or say it pops open.
  • ComfortCriticisedSeveral reviewers find the padding and underwire stiff or uncomfortable over a full day.
  • ShapePraisedSupporters say it gives a good lifted shape and looks smooth under clothes.

Specifications

Pattern
Solid ColorSource
Closure
Front HookedSource
Color
Blue, PinkSource
Age Group
AdultSource
Gender

Questions and answers

Is the Maidenform One Fab Fit Custom Lift bra worth it?
At $12.99 at Macy's as of November 8, 2026, it is a cheap push-up T-shirt bra. Ratings are only 2.7 out of 5, so try it only if you can accept possible fit issues.
How does it fit compared with other Maidenform bras?
Buyers report it runs small or inconsistent, so consider sizing up or checking the band size. The front hook closure also fits differently from back-closure bras.
What is the difference between this and the standard One Fab Fit bra?
The Custom Lift version adds push-up padding and a front hook closure. The standard One Fab Fit is a lighter, back-closure T-shirt bra.
Is it good under T-shirts?
Yes, the molded cups are designed to look smooth under fitted tops. The lace trim and front hook can show through very thin fabric.
When is the best time to buy it?
It is already at the low end of its range at $12.99 as of November 8, 2026. Waiting for further markdowns rarely helps on a bra this cheap.
What sizes and colors does it come in?
It is sold in band and cup sizes including 40B, in Evening Blush and other pink and blue shades. Availability varies by store.
Where is the Maidenform One Fab Fit Custom Lift Underwire Bra Evening Blush 40B cheapest?
At Macy's, for $12.99, 48% under what the other stores charge, as of our latest check.
What do buyers say about the Maidenform One Fab Fit Custom Lift Underwire Bra Evening Blush 40B?
Rated 2.7 out of 5 from 159 ratings.
Where can I buy the Maidenform One Fab Fit Custom Lift Underwire Bra Evening Blush 40B?
10 stores we checked sell it, including Maidenform, Macy's, Kohl's, Target, eBay.

Stores we've priced the Maidenform One Fab Fit Custom Lift Underwire Bra Evening Blush 40B at

  • Belk deals and prices
  • Kohl's deals and prices
  • Macy's deals and prices
  • Target deals and prices
  • Walmart deals and prices

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Female
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