Does it actually plump lips?

It gives a mild plumping effect from the peptide complex and cooling tingle. Most reviewers see a soft fuller look rather than a dramatic change.

No. Reviewers describe it as buttery and non-sticky for a gloss.

Does it burn or tingle?

It has a slight cooling sensation, not a strong burn. Some sensitive users find the tingle stronger than they like.

Is it sheer or pigmented?

It is semi-sheer with shimmer, so it adds shine and a hint of color rather than full coverage.

Is it vegan and cruelty free?

Yes, Milani lists it as vegan and cruelty free.

How does it compare with Buxom or Too Faced plumpers?

It plumps less aggressively and tingles less, with more emphasis on moisture and a comfortable feel.

What do buyers say about the Milani Keep It Full Maxxx Lip Plumper Gloss, First Kiss?

Rated 3.9 out of 5 from 267 ratings.

Where can I buy the Milani Keep It Full Maxxx Lip Plumper Gloss, First Kiss?

2 stores we checked sell it, including Target, Walmart.

Milani Keep It Full Maxxx Lip Plumper Gloss, First Kiss

Best price now

$8.99at WalmartChecked Nov 12

Compared across 2 stores. Prices are checked against each store and labelled with when.

Visit Walmart

Milani Keep It Full Maxxx Lip Plumper Gloss, First Kiss

Best price now

$8.99at WalmartChecked Nov 12

Compared across 2 stores. Prices are checked against each store and labelled with when.

Visit Walmart

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Price facts

Last seen at $8.99 at Walmart on Nov 12.
Checked at 2 stores.

Our take on the Milani Keep It Full Maxxx Lip Plumper Gloss, First Kiss

Milani Keep It Full Maxxx is a semi-sheer, high-shine lip plumper gloss with a plumping peptide complex, hyaluronic acid and lip oils. It gives a slight cooling tingle and a non-sticky, buttery feel, with sheer color and shimmer rather than opaque coverage. It suits shoppers who want a comfortable everyday gloss with a mild plumping effect and hydration. Rivals like Too Faced and Buxom plump harder but tingle more and cost more; this one is gentler and more moisturizing, and reviewers rate it well overall but split on how much it actually plumps.

Best forEveryday sheer gloss wearersAnyone wanting hydration with a mild plumpShoppers who dislike sticky glossLips that react badly to strong tingling plumpers

Pros

Non-sticky, buttery glide
Hyaluronic acid and lip oils for moisture
Slight cooling tingle instead of a harsh burn
Sheer color with shimmer and high shine
Vegan and cruelty free

Cons

Plumping effect is subtle, not dramatic
Tingle is noticeable and not for everyone
Sheer color gives little coverage
Applicator brush can pick up too much product

Milani Keep It Full Maxxx Lip Plumper Gloss, First Kiss prices at every store

TargetNew
In stock
$8.99+ $5.99 shippingChecked Nov 12
Visit Target
WalmartNew
In stock
$8.99+ $5.99 shippingChecked Nov 12
Visit Walmart

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Milani Keep It Full Maxxx Lip Plumper Gloss, First Kiss price history

Lowest price we've seen: $8.99 on Nov 12 at Target. Tracked across 1 store since Nov 12.

What reviewers say

3.9 / 5267 ratings

Rated about 3.9 out of 5 across 267 ratings. Most praise the shine, comfortable non-sticky feel and moisture, while the main complaints are that the plumping is mild and the cooling tingle is stronger than expected.

What people mention

PlumpingMixedSome see a soft fuller look; others say the plumping is barely noticeable.
TingleMixedThe cooling sensation is pleasant to some and too strong for others.
TexturePraisedReviewers call it buttery and non-sticky, unlike many plumpers.
ShinePraisedOwners like the high gloss and shimmer finish.
Color payoffCriticisedThe color is very sheer, so it adds little tint.
MoisturePraisedHyaluronic acid and oils leave lips feeling hydrated.

About the Milani Keep It Full Maxxx Lip Plumper Gloss, First Kiss

Milani Keep It Full Maxxx Lip Plumper Gloss is a semi-sheer, high-gloss lip plumper. It gives lips a hint of sheer color and shine, with a natural plumping effect and a slight cooling sensation.

The formula contains a plumping peptide complex, lip-loving oils and hyaluronic acid. It applies like butter and feels lightweight and non-sticky. It is moisturizing, and it is vegan and cruelty free.

It comes in a tube with an applicator brush.

Finish: Semi-sheer, high gloss, shimmer
Texture: Liquid gel
Key ingredients: Hyaluronic acid, plumping peptide complex, lip-loving oils
Properties: Moisturizing, plumping, slight cooling sensation
Volume: 0.152 fl oz
Packaging: Tube with applicator brush
Pieces: 1
Formula: Vegan, cruelty free

Specifications

color: OtherSource
size: 1Source
Manufacturer Color: #150 SuperlikeSource
Content: Hyaluronic AcidSource
Packaging

Questions and answers

Does it actually plump lips?: It gives a mild plumping effect from the peptide complex and cooling tingle. Most reviewers see a soft fuller look rather than a dramatic change.
Is it sticky?: No. Reviewers describe it as buttery and non-sticky for a gloss.
Does it burn or tingle?: It has a slight cooling sensation, not a strong burn. Some sensitive users find the tingle stronger than they like.
Is it sheer or pigmented?: It is semi-sheer with shimmer, so it adds shine and a hint of color rather than full coverage.
Is it vegan and cruelty free?: Yes, Milani lists it as vegan and cruelty free.
How does it compare with Buxom or Too Faced plumpers?: It plumps less aggressively and tingles less, with more emphasis on moisture and a comfortable feel.
Where is the Milani Keep It Full Maxxx Lip Plumper Gloss, First Kiss cheapest?: At Walmart, for $8.99, as of our latest check.
What do buyers say about the Milani Keep It Full Maxxx Lip Plumper Gloss, First Kiss?: Rated 3.9 out of 5 from 267 ratings.
Where can I buy the Milani Keep It Full Maxxx Lip Plumper Gloss, First Kiss?: 2 stores we checked sell it, including Target, Walmart.