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The Novilla 12-inch queen is a gel-infused memory foam mattress sold compressed in a box. At 12 inches it is thicker than most budget foam beds, with a dense base layer under the gel foam for support. Owners describe a medium-firm feel that suits back and stomach sleepers more than side sleepers. It competes with other boxed foam mattresses on thickness and a removable, washable cover, but it lacks the zoned support and edge reinforcement of pricier rivals.
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Lowest price we've seen: $150.00 on Nov 10 at Novilla; highest $229.99 on Nov 4. Tracked across 9 stores since Nov 4.
Owners rate it around 4.2 out of 5, mostly praising comfort for the money and the firm support. Complaints center on heat, edge support and a chemical smell when new.




