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L'Oréal Superior Preference is a permanent at-home hair color built around a no-drip oil-in-gel formula and a UV filter. It promises up to 9 weeks of fade-defying color, full gray coverage and soft, silky hair thanks to the included Shine Protect Conditioner. The kit has everything for one application: color gel, developer crème, conditioner, gloves and instructions. It suits people who want salon-style gray coverage at home and a shade range wide enough to match most natural tones. Against box dyes that fade in a few weeks, its main selling point is longevity and shine; the trade-off is the usual permanence, so a strand test matters.
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Owners of Superior Preference generally report rich, lasting color and good gray coverage, with many noting the conditioner leaves hair soft. Complaints tend to focus on the result running darker than the swatch and on the formula being messy or drying for some.
L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color is an at-home hair color kit in the shade 7LA Lightest Auburn. It is suitable for all hair types and gives 100% gray coverage. The color lasts up to 9 weeks.
The oil-in-gel formula has a no-drip texture that adheres to the hair. It includes a UV filter. The Shine Protect Conditioner leaves hair soft and silky to the touch.
The kit contains Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and an instruction leaflet.
