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Feria is L'Oréal Paris's permanent shimmering color line, and V38 Violet Red is its boldest violet-red shade. The kit is a single-application permanent dye with a developer, conditioning treatment and gloves, built for full coverage of gray and a multi-tonal shimmer finish. It suits people who want an intense, fashion-forward red-violet at home rather than a subtle refresh. Against boxed rivals like Garnier Nutrisse or Clairol Nice'n Easy, Feria leans harder on vivid, high-shine shades and a conditioning after-treatment, while its strong pigment makes it less forgiving on uneven application.
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Lowest price we've seen: $12.97 on Nov 10 at Amazon. Tracked across 1 store since Nov 10.
Owners of Feria's violet-red shades praise the vivid, shiny color and the conditioning treatment that leaves hair soft. Many say the shade fades noticeably within a few weeks and that the dye stains skin and bathroom surfaces, so careful application matters.
