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A permanent cream hair color in shade 6.66 Intense Red, part of Alfaparf Milano's Plex Rebuilder line, which pairs dye pigments with bond-building ingredients. It is a salon brand sold for home use, aimed at people who want a vivid, cool-leaning red with gray coverage. Against drugstore box dyes, it leans on the bond-care angle and professional-line pigments; against other salon brands, it is a straightforward single-shade kit rather than a custom-mix system. Reds fade faster than most shades, so upkeep matters more than with browns or blondes.
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Lowest price we've seen: $10.49 on Nov 10 at Walmart. Tracked across 1 store since Nov 10.
Owners of Alfaparf Milano color generally rate the line for rich, even color and a gentle feel on hair, and the red shades are described as vivid rather than dull. The recurring complaint is fading, which is normal for reds but still noted.
