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The Roku Select Series 43" is a 4K LED smart TV built around Roku's own streaming platform, with Wi-Fi and Bluetooth on board. It is Roku's entry-level house brand set, so the appeal is the built-in Roku interface and a low price rather than premium picture hardware. At $189.99 at Best Buy as of November 7, 2026, it sits at the bottom of what 4K TVs this size typically cost.
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Lowest price we've seen: $189.99 on Nov 7 at Best Buy. Tracked across 1 store since Nov 7.
Owner feedback on Roku's Select Series sets centers on the easy Roku interface and the low price, with picture quality described as fine for everyday streaming but not a step up. Sound and brightness draw the most complaints.
