Is the Bravia 9 worth it over the Bravia 7?

The Bravia 9 has a denser Mini LED backlight and higher brightness, so it handles HDR and bright rooms better. The Bravia 7 costs less and is the better value if you watch mostly in dim rooms.

How does it compare with an OLED TV?

It gets brighter than most OLEDs and has no burn-in risk, which suits bright rooms and news tickers. OLED still wins on per-pixel contrast and viewing angles.

Does it support 4K 120Hz for PS5 and Xbox?

Yes. It has HDMI 2.1 ports with 4K 120Hz, VRR and ALLM, which suit the PS5 and Xbox Series X.

The TV, its stand legs, a back cover, the remote, batteries and a power cable. A wall mount is sold separately.

Flagship TVs usually drop around Black Friday and during spring clearance before the next model year. The current best new price is $2,799.99 at Best Buy as of November 7, 2026.

Where is the Sony 65 Inch Bravia 9 XR90 Smart TV cheapest?

At Best Buy, for $2,799.99, as of our latest check.

Sony 65 Inch Bravia 9 XR90 Smart TV

Best price now

$2,799.99at Best BuyObserved at 9:22 AM

Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.

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Our take on the Sony 65 Inch Bravia 9 XR90 Smart TV

The Sony Bravia 9 XR90 is Sony's 2024 flagship 4K LED TV, a 65-inch Mini LED set with a dense backlight and Sony's XR processor. It is built for high brightness and strong contrast without the burn-in risk of OLED. The best new price is $2,799.99 at Best Buy as of November 7, 2026, with only one store listing it new, so there is little price competition to shop around.