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Roku Smart TV – 43-Inch Select Series, 4K HDR TV

Roku Smart TV – 43-Inch Select Series, 4K HDR TV

Best price now

$199.99at AmazonObserved at 11:19 PM

29% under what the other stores charge

Compared across 3 stores. Prices are checked against each store and labelled with when.

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Our take on the Roku Smart TV – 43-Inch Select Series, 4K HDR TV

The Roku Select Series 43-inch is a budget 4K LED TV with HDR10 and the Roku OS built in, so streaming apps and the live guide are part of the TV rather than an add-on. It runs at 60Hz and adds gaming features like Game Mode and variable refresh rate, plus Bluetooth headphone mode. At $199.99 at Amazon as of November 4, 2026, it sits at the bottom of its recent range, which ran from $199.99 to $279.99.

Best forBudget buyers wanting a 4K set under $200Small living rooms and bedroomsCord cutters who stream everythingCasual and console gamers on a budget
Pros
  • 4K resolution with HDR10 at a low price
  • Roku OS with a customizable home screen and free live channels
  • Game Mode and variable refresh rate for consoles
  • Bluetooth headphone mode for private listening
  • Automatic software updates keep apps current
Cons
  • 60Hz panel, so no smooth 120Hz motion
  • No Dolby Vision or local dimming at this tier
  • Built-in speakers are basic; a soundbar helps
  • Only three HDMI inputs on a 43-inch set

Roku Smart TV – 43-Inch Select Series, 4K HDR TV prices at every store

  • WalmartNew

    In stock

    $279.99Free shippingObserved Nov 4, 2026, 7:55 AM
    Visit store
  • SmartHomeValueHubNew

    In stockReturn policy

    $294.48Verified
    Visit store
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $199.99Free shippingObserved at 11:19 PM
    Visit store

Roku Smart TV – 43-Inch Select Series, 4K HDR TV price history

$279.99$199.99
Nov 4Nov 5

Lowest price we've seen: $199.99 on Nov 5 at Amazon; highest $279.99 on Nov 4. Tracked across 2 stores since Nov 4.

What reviewers say

Owners of Roku's budget 4K sets generally call them good value for bedrooms and secondary rooms, with an easy interface. Complaints center on average picture brightness and contrast and modest built-in sound.

Pros
  • Simple Roku interface and remote
  • Good picture for the price
  • Easy setup and app selection
Cons
  • Mediocre black levels and contrast
  • Weak built-in speakers
  • Limited brightness in bright rooms

From SmartHomeValueHub

  • Sharp 4K brings out rich detail on the 43-inch flat screen TV
  • HDR10 for lifelike color clarity
  • Roku Smart Picture cleans up incoming TV signals, optimizes them, and chooses the right picture mode
  • Roku has 500+ TV channels with live in-season shows, hit movies, weather, local news, and Roku Originals
  • Customizable home screen to move apps around
  • Automatic software updates bring newest apps and features
Returns
30-day hassle-free returns: return your order within 30 days for a full refund or exchange
In the box
Roku Select Series 43" 4K TV, Roku TV Remote with batteries, Stands and screws, User Manual

About the Roku Smart TV – 43-Inch Select Series, 4K HDR TV

About This

• A treat for the eyes: Sharp 4K brings out rich detail on our 43" flat screen TV, while colors pop off in lifelike clarity with HDR10. Roku Smart Picture cleans up incoming TV signals, optimizes them, and chooses the right picture mode.

• Explore a world's worth of TV: Dive into all kinds of entertainment and easily find your favorites or soon-to-be favorites.

• A ton of entertainment at the best price—free: Your go-to streaming destination for free entertainment, Roku has 500+ TV channels, with live in-season shows, hit movies, weather, local news, and award-winning Roku Originals.

• Home sweet home screen: Move apps around and make the Roku experience your own with a home screen that easily gets you to what you want to watch fast.

• Just keeps getting better: Get the newest apps, features, and more with automatic software updates.

Overview

• Screen Size : 43 Inches

• Brand : Roku

• Display Technology : 4K UHD, LED

• Resolution : 4K

• Refresh Rate : 60

• Special Feature : Bluetooth Headphone Mode, Game Mode, Art Mode, Variable Refresh Rate (VRR), Flat

• Included Components : Roku Select Series 43" 4K TV, Roku TV Remote with batteries, Stands and screws, User Manual

• Connectivity Technology : Ethernet, Wi-Fi

• Aspect Ratio : 16:9

• Product Dimensions : 9.2"D x 37.7"W x 24.5"H

Questions and answers

Is the Roku Select Series 43-inch worth it?
At $199.99 at Amazon as of November 4, 2026, it is a strong value if you want 4K streaming on a budget. It matches the low end of its recent $199.99 to $279.99 range.
Does it support 120Hz or Dolby Vision?
No. The panel is 60Hz and HDR support is HDR10 only, with no Dolby Vision. Variable refresh rate is included for gaming.
What is in the box?
The TV, a Roku TV remote with batteries, the stand legs and screws, and a user manual. An HDMI cable is not included.
Can I use Bluetooth headphones with it?
Yes. Bluetooth headphone mode lets you listen privately without a soundbar or receiver.
When is it cheapest?
Its lowest recent price was $199.99, seen on November 5, 2026, against a high of $279.99 on November 4, 2026. Holiday sales are the usual time to watch for that level.
Where is the Roku Smart TV – 43-Inch Select Series, 4K HDR TV cheapest?
At Amazon, for $199.99, 29% under what the other stores charge, as of our latest check.
Where can I buy the Roku Smart TV – 43-Inch Select Series, 4K HDR TV?
3 stores we checked sell it, including SmartHomeValueHub, Amazon, Walmart.

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