30% under what the other stores charge
Compared across 14 stores. Prices are checked against each store and labelled with when.
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The Datejust 31 ref. 278240 is a midsize Rolex with a 31 mm Oystersteel case, an 18k white gold domed bezel and a silver dial with applied index markers. It runs on the self-winding caliber 2236 with about 55 hours of power reserve and is certified as a Superlative Chronometer to −2/+2 seconds a day. The date sits under the Cyclops lens at 3 o'clock, and the watch is water resistant to 100 meters. It suits someone who wants a smaller, dressier Rolex that still works daily; against the fluted-bezel Datejust 31 and two-tone Rolesor versions, the domed white gold bezel and all-steel case read quieter and less flashy.
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Lowest price we've seen: $7,900.00 on Nov 12 at Manfredi Jewels. Tracked across 13 stores since Nov 12.
The Rolex Datejust 31 (reference 278240) is a self-winding wristwatch with a 31 mm case in Oystersteel and 18k white gold. Rolex calls this steel-and-gold combination Rolesor. The date shows in a window at 3 o'clock under a Cyclops lens.
The silver dial has applied index hour markers, and a polished domed bezel surrounds it. The watch is fitted with an Oyster bracelet with three-piece links.
It runs on the self-winding Rolex caliber 2236, with a power reserve of about 55 hours. It is certified as a Superlative Chronometer, with accuracy of −2/+2 seconds per day once cased. A screw-down crown and a sapphire crystal give it water resistance to 100 meters.
