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The 2025 Samsung The Frame (LS03FA) is a 55-inch 4K QLED TV built to look like art on the wall. It mounts flush with the included Slim-Fit Wall Mount, and Art Mode displays Art Store pieces or your own photos when you are not watching. A matte anti-reflection screen gives a print-like finish, and QLED with Pantone Validated color plus Motion Xcelerator 144Hz covers movies, sports and gaming. It suits decor-minded buyers and bright rooms; against rivals like the LG OLED evo or Hisense CanvasTV, it trades OLED's perfect blacks for glare resistance and a gallery look, and owners praise the picture and setup while flagging the Art Store subscription and occasional long-term hardware faults.
Availability unknown
Lowest price we've seen: $1,299.99 on Nov 9 at Samsung. Tracked across 1 store since Nov 9.
Owners rate the picture and design highly, calling colors vibrant and Art Mode convincing enough to pass as real paintings. The matte screen is widely praised for bright rooms, and setup is described as quick. Complaints center on the Art Store subscription and, for some, hardware failures after roughly two years.
The Samsung LS03FA The Frame (2025) is a 55-inch 4K QLED TV designed to look like framed art on the wall. It mounts flush to the wall and has customizable bezels.
In Art Mode, the screen shows art from the Art Store or your own photos when you are not watching TV. The anti-reflection matte display gives a print-like finish.
The QLED picture has vibrant colors, and the colors are Pantone Validated. Samsung Vision AI enhances picture and sound. Motion Xcelerator 144Hz keeps motion smooth for sports and gaming.
