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The 2025 Frame (LS03FA) is Samsung's 65-inch 4K QLED TV built to look like framed art on the wall. A matte anti-reflection panel, Art Mode, a flush wall mount and swappable bezels set it apart from ordinary QLED sets, which usually have glossy screens and thicker profiles. Picture quality is good but not class-leading: the matte coating softens contrast and blacks compared with Samsung's own Neo QLED and OLED models. It suits design-conscious buyers who want a TV that disappears into a room, and anyone who mostly watches in bright rooms or displays art more than movies.
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In stockSold by Walts TVReturns: Sold by a Walmart Marketplace seller; returns go to the seller under the seller's returns policy.
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Availability unknownSold by electronic_express (99.7% positive, 252,600 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.
Availability unknownSold by ee-outlet (99.6% positive, 11,800 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.
Availability unknownSold by ielectrica (99.6% positive, 16,300 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.
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Lowest price we've seen: $1,097.99 on Nov 10 at Best Buy; highest $1,197.99 on Nov 9. Tracked across 8 stores since Nov 9.
Owners rate it highly for the design and the matte screen, which makes art and bright-room viewing look convincing. The most common complaints are weaker contrast than glossy sets, the cost of the Art Store, and setup quirks with the One Connect box.
Featuring a matte screen for a print-like finish Pantone Validated colors and a slim customizable bezel that looks like a gallery frame the TV for art lovers has access to curated works from top-tier galleries and museums to blend into any style or décor. Samsung Vision AI powers superb picture sound and personalized TV experiences. Features Modern Frame Design Art Mode Artful Picture Quality with QLED Samsung Vision AI Anti-Reflection with Matte Display Modern Frame Design Looks like real art with a slim design that mounts flush to the wall customizable bezels3 to match your style and an external hub that connects the TV to power and your devices with a single wire. Art Mode When you're not watching TV the Frame transforms into art.1 Access a curated collection from the Art Store or upload your own photos.4 Finish the
