Compared across 3 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.
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This is a 77-inch Sony BRAVIA 6 OLED 4K TV running Google TV, bundled with Sony's Theater Bar 7 soundbar and Sub 7 wireless subwoofer. OLED gives per-pixel contrast and wide viewing angles, and the bundle replaces the TV's built-in speakers with a real 3.1-style sound system. The best new price is $1,798 at Newegg as of November 7, 2026, with four stores listing it new. That is a strong price for a 77-inch OLED plus a soundbar and sub, since the TV alone typically sells near this figure.
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Lowest price we've seen: $1,798.00 on Nov 7 at Newegg. Tracked across 4 stores since Nov 7.
Owner feedback on Sony's OLED sets and the Theater Bar line is generally positive on picture and sound, with complaints centered on brightness and setup.
